Manager, Search & Social
About The Position
The Manager, Search & Social leads paid social and search work for high-profile brands, translating senior-level digital strategy into effective daily tactics. The role oversees Paid Social & Search Associates and Senior Associates, providing mentorship, training, quality assurance, and career development while managing day-to-day operations and guiding the team toward client goals and KPIs. The manager serves as a primary client contact and builds strong client relationships by communicating the impact of campaign tactics and strategies. Working in a dynamic, integrated environment, the role partners across disciplines to deliver holistic, multichannel recommendations and high-quality paid social and search campaigns. The position also supports collaboration with creative teams, campaign measurement and optimization, and exploration of new ideas and partner opportunities.
Requirements
- Substantial experience in account management, planning, and/or performance media.
- Strong working knowledge of paid social and search platforms and supporting technologies, including Facebook Ads Manager, X Ads, and Google Ads.
- Demonstrable experience working with multiple partners on enterprise-level paid social accounts with diverse budgets and objectives.
- Ability to translate high-level client goals into paid media strategies implemented through online technologies.
- Ability to communicate processes and tactics effectively to clients, peers, and junior team members.
- Understanding of paid social measurement and experience using multiple native measurement tools.
- Excellent written and verbal communication skills.
Nice To Haves
- At least 3 years of experience.
- Agency experience strongly preferred.
- Detail- and process-oriented approach, with the ability to multitask and prioritize based on client objectives.
- Time management skills.
Responsibilities
- Oversee paid social and search work across platforms including Facebook, Instagram, Pinterest, TikTok, and Google Ads.
- Manage Paid Social & Search Associates and Senior Associates, including mentorship, training, quality oversight, and career development.
- Manage day-to-day team operations and guide team members toward client goals and KPIs.
- Develop, oversee, optimize, and maintain clients’ paid social campaigns, including coordinating assets with creative agencies and managing budgets.
- Collaborate with cross-discipline teams to integrate paid social strategy into holistic, multichannel recommendations.
- Analyze campaign data and provide insights and optimization recommendations using quantitative analysis and storytelling.
- Develop, execute, and test campaign variables to generate client-specific insights and inform future testing.
- Help creative teams connect ideas to client briefs through feasible recommendations and contribute to the creative process.
- Understand client goals and apply tactical strategies and technologies to maximize measures of success.
- Maintain and optimize client campaigns against predetermined benchmarks.
- Brainstorm and research new, first-to-market ideas, including partner betas and other opportunities.
- Work with third-party tracking vendors and integrate tracking with social platforms.
- Communicate campaign tactics, processes, and the impact of strategies to clients, peers, and junior team members.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
