Manager, Sales Enablement & Marketing Operations

Arizent•New York, NY

About The Position

Arizent is seeking a Manager, Sales Enablement & Marketing Operations to support sales growth through clean data, targeted list development, scalable personalization, and high-performing outreach campaigns. This role will focus on building and maintaining accurate prospect data, developing segmented target lists across Arizent’s portfolio of brands, and executing campaigns designed to help the sales team book meetings and generate qualified pipeline. The person in this role will work closely with Sales, Content Strategy, and Operations to improve outreach effectiveness, strengthen data hygiene, and scale personalization through AI-powered tools and workflows. This is a hands-on role for someone who is equally comfortable working in Salesforce, building segmented lists, developing outreach logic, creating sales materials, and using tools like Clay, Gong, Gemini, and other agentic AI solutions to improve speed, targeting, and campaign performance.

Requirements

4+ years of experience in sales enablement, marketing operations, revenue operations, campaign operations, or B2B demand generation
Strong experience working in Salesforce and managing data for campaign execution and sales outreach
Experience building segmented prospect lists and improving data hygiene across sales and marketing systems
Hands-on experience with sales engagement and outreach tools such as Gong
Experience with data enrichment and personalization platforms such as Clay
Familiarity with AI tools such as Gemini and other AI-assisted workflow tools for research, segmentation, and message development
Strong analytical skills and comfort using performance data to improve results
Excellent organizational and project management skills, with the ability to manage multiple campaigns and priorities at once
Strong written communication skills and ability to develop effective sales messaging and materials

Nice To Haves

Experience supporting meeting generation or pipeline development through outbound campaigns is strongly preferred

Responsibilities

Build and execute outbound sales campaigns designed to generate meetings for the sales team across sequenced email outreach and other scalable channels.
Use Salesforce, Gong, Gemini, Clay, and agentic AI tools to support segmentation, personalization at scale, campaign execution, and workflow efficiency.
Collaborate with internal stakeholders to translate campaign priorities into clear targeting, messaging, and execution plans.
Track campaign performance and optimize programs based on engagement, response, meetings booked, and pipeline contribution.
Develop and maintain core sales materials that support outreach and conversion, including media kits, prospectuses, sales deck templates, one-pagers, and email messaging.
Partner with sales leadership and internal stakeholders to ensure materials reflect current priorities, target audiences, and go-to-market needs.
Update and refine materials based on campaign learnings, sales feedback, and performance insights.
Build and refine target lists for sales campaigns across Arizent’s seven brands, using segmentation by audience, account type, priority category, and other relevant criteria.
Use Clay, AI-supported workflows, and other enrichment tools to support prospect research, improve targeting, and enable more personalized outreach.
Act as a strategic partner to the Salesforce Administrator by surfacing data gaps and project managing the reduction of technical debt to improve data quality, campaign performance, and organizational visibility.
Maintain and improve prospect and account data quality in Salesforce and related systems to support effective sales outreach and campaign execution.