Sales Enablement Marketing Manager

Dow Jones•New York, NY

3d•$110,000 - $140,000•Hybrid

About The Position

The Sales Enablement Marketing Manager supports the Sales team with the tools, training, and content needed to effectively engage prospects and convert leads. This role acts as a bridge between Product Marketing, Acquisition Marketing, Retention Marketing, and Sales to ensure consistent messaging and a seamless handoff from marketing to sales. The role is responsible for developing sales enablement materials, onboarding resources, training programs, and competitive intelligence that help improve sales effectiveness and support pipeline conversion.

Requirements

7+ years of experience in sales enablement, product marketing, or B2B marketing.
Experience supporting enterprise or subscription-based sales organizations.
Strong presentation, communication, and content development skills.
Ability to simplify complex products and messaging into clear, actionable sales materials.
Experience collaborating cross-functionally with Product, Sales, and Marketing teams.
Strong organizational and project management skills.

Nice To Haves

Experience with enablement platforms, CRM systems, and sales content management tools is a plus.

Responsibilities

Develop and deliver sales enablement and training programs for Enterprise Subscription sales teams.
Create and maintain sales materials, playbooks, presentations, one-pagers, and competitive battlecards.
Partner with Product Marketing to translate positioning and messaging into actionable sales tools.
Support onboarding and ongoing education for new and existing sales reps.
Collaborate with Acquisition Marketing, Retention Marketing, and Sales to align lead handoff processes and campaign follow-up.
Maintain a centralized library of sales enablement materials and resources.
Support product launches and GTM initiatives through sales communications and training.
Gather feedback from Sales teams to identify content, training, and process gaps.
Monitor and measure adoption and effectiveness of enablement programs and tools.