Marketing Manager, Sales Enablement

Ascensus•Dresher, PA

19h•Remote

About The Position

The Marketing Manager, Sales Enablement leads strategic direction and tactical support to champion marketing programs and campaigns that support sales growth, client retention, participant engagement, and cross-sell opportunities. This includes the support of ongoing omni-channel marketing sales enablement needs throughout the sales and customer lifecycle. With a customer-centric mindset, this position is accountable to drive sales momentum/leads, advisor engagement, client retention/loyalty, and participant action to meet business goals and needs. The position manages all aspects of sales enablement marketing including planning, project management, creation, distribution, and measurement, analysis, and potentially budgeting and vendor management. With a focus on finding creative new solutions, this role will create, oversee, and optimize a sales collateral library, sales positioning/narratives, presentations, digital campaigns, lead generation, and event/webinar engagement. This role will play an important part in growing key sales partnerships, as well as optimizing and expanding use of marketing technologies that drive sales, deliver personalization, and create efficiencies. Internal stakeholder relationship management, particularly with the sales and client relationship management teams, is also a large part of this role.

Requirements

A minimum of 7 years’ experience in B2B financial services/marketing.
Sales enablement marketing strategy and execution expertise.
Strong in managing strategic integrated omni-channel marketing programs and sales enablement marketing technology is essential.
Creative and adept at coming up with new solutions, ideas, and approaches.
Ability to oversee sales and client marketing materials like collateral, email campaigns, sales and client presentations, articles, videos, infographics, webinars, and social campaigns.
Lead development of creative briefs, project plans, and measurement/dashboards.
Ability to handle multiple priorities to meet deadlines in a fast-paced, client-service driven environment.
Strong in project management.
Highly motivated, problem solver, resourceful, with the ability to interact effectively with cross-functional teams.
Self-starter who is proactive and can work independently.
Strong communication skills required to work effectively with internal and external clients and with all levels of management.
Strong analytical skills with proven ability to demonstrate interpretation capabilities and apply learnings across products and channels.
Excellent verbal and written communication skills; and strong presentation skills.
Excellent interpersonal skills and a team leader spirit.
For all virtual remote positions, in order to ensure associates can effectively perform their job duties with no distractions, we require an uninterrupted virtual workspace and there is also an expectation of family care being in place during business hours.
Additionally, there is an internet work speed requirement of 25 Mbps or better for individual use.
If more than one person is utilizing the same internet connection in the same household or building, then a stronger connection is required.
If you are unsure of your internet speed, please check with your service provider.
Note: For call center roles specifically, it is a requirement to either hardwire your equipment directly to the internet router or ensure your workstation is in close proximity to the router.
Please ensure that you are able to meet these expectations before applying.

Nice To Haves

Experience in B2C financial services marketing preferred.

Responsibilities

Lead internal leadership and sales teams on key sales enablement marketing initiatives.
Work collaboratively to create and revise full-year marketing communications plans.
Maintain excellent working relationships with internal sales, client relationship, and participant engagement teams.
Keep teams informed of all marketing efforts.
Build and maintain sales collateral library, sales presentations, and integrated marketing campaigns across channels including email, videos, webinars/events, social, website, and more.
Collaborate with product, UX and digital teams on the product roadmap to shape the customer experience and sell the future to drive sales.
Pull campaign measurement, prepare and provide periodic updates on the progress toward goals and results of marketing efforts to internal business partners.
Be aware and have working knowledge of marketing efforts of other clients and monitor competitor marketing efforts. Draw upon these examples to demonstrate knowledge and offer additional opportunities and suggestions to your clients in a consultative manner.
Collaborate to research and create content for RFP responses and presentations as necessary.
Tap into and analyze data to measure impact of efforts and draw conclusions about trends and opportunities from a marketing perspective.
Create participant-facing educational content to drive participant action and behavior.
Protect, secure, and properly handle all confidential data held by Ascensus to ensure against unauthorized access, improper transmission, and/or unapproved disclosure of information that could result in harm to Ascensus or our clients.
The Core Values of People Matter, Quality First and Integrity Always® should be visible in your actions on a day to day basis showing your support of our organizational culture
Responsible for protecting, securing, and proper handling of all confidential data held by Ascensus to ensure against unauthorized access, improper transmission, and/or unapproved disclosure of information that could result in harm to Ascensus or our clients.
Our I-Client service philosophy and our Core Values of People Matter, Quality First and Integrity Always® should be visible in your actions on a day-to-day basis showing your support of our organizational culture.