Marketing Specialist, Sales Enablement

IMA Financial Group•Dallas, GA

23h

About The Position

This role is part of the IMA marketing team, with a specialized focus and expertise on Employee Benefits. The Marketing Specialist will identify marketing opportunities for Employee Benefits programs and thought leadership, with a focus on Shared Services experts. This role is responsible for creating meaningful and actionable content across multiple formats and distribution platforms, including researching, writing, and developing supporting content for web, internal and sales collateral, advertising, and email campaigns to support lead generation and client retention. The specialist will help establish and maintain a consistent brand image throughout Employee Benefits product lines, promotional materials, and event messaging, both internal and externally facing. They will plan the launch of new offerings and manage the cross-functional implementation of the plan, acting as a point of contact for questions on Employee Benefits marketing and communications materials. Additionally, this role is responsible for the marketing of Employee Benefits events through branding, communication plan and execution to drive attendance, creation of promotional and event materials, and internal awareness. Collaboration with internal and external creative, branding, and print production resources is also a key responsibility.

Requirements

3-5 years of similar experience
Bachelor’s degree or equivalent experience
Treats clients, company personnel, and associates with respect and courtesy
Exceptional interpersonal skills for both internal and external clients, ready to assist clients and teams as needed
High degree of tact, diplomacy, and ability to maintain confidentiality
Ability to lead and motivate those around them
Advanced Microsoft Office Suite skills
Strong reasoning skills and the ability to analyze and interpret data and needs
Communicates clearly and concisely, including both oral and written
Demonstrates commitment to work through projects to completion, on time and on budget
Strong organizational skills, including the prioritization and management of multiple projects with competing deadlines
Strong delegation skills

Nice To Haves

Curiosity
Communicating
Agility/Flexibility
Self-Direction
Interpersonal skills
Technology

Responsibilities

Supports and demonstrates IMA’s core values
Values and understands the importance of diversity, equity, and inclusion among all IMA associates
Identifies marketing opportunities for Employee Benefits programs and thought leadership, with a focus on Shared Services experts.
Creates meaningful and actionable content across multiple formats and distribution platforms.
Researches, writes, and develops supporting content for web, internal and sales collateral, advertising, and email campaigns to support lead generation and client retention.
Establishes and maintains consistent brand image throughout Employee Benefits product lines, promotional materials, and event messaging, both internal and externally facing.
Plans the launch of new offerings and manages the cross-functional implementation of the plan.
Acts as a point of contact for questions on Employee Benefits marketing and communications materials.
Markets Employee Benefits events through branding, communication plan and execution to drive attendance, creation of promotional and event materials, and internal awareness.
Collaborates with internal and external creative, branding, and print production resources as appropriate.