Manager Sales Development

FLORA•New York, NY

3d•Onsite

About The Position

FLORA builds creative tools for the new creative class — an intelligent canvas where the best AI models enable professional craft. We're a team of ~50, with $52M of capital raised from exceptional investors including Redpoint Ventures, Hanabi Capital, Menlo Ventures, Justin Kan, and Gabe Whaley (founder of MSCHF). Our customers span a variety of creative industries and include Pentagram, Lionsgate, and Nike. We are a lean, ambitious, and deeply mission-driven team. The people we bring on now will define the culture, the playbook, and ultimately the trajectory of this company. We don't hire for seats — we hire for ownership. The Opportunity This is FLORA's SDR Lead hire — a foundational leadership role that will shape the entire top-of-funnel engine we build from here. We're at a pivotal stage where product-led growth meets sophisticated enterprise sales, and this person will be the architect of our outbound engine and the guardian of our inbound high-intent signals. You won't inherit a polished system. You'll build one. You'll define our playbooks, directly manage and mentor a team of 5-7 SDRs, and partner with Sales and Marketing to turn creative interest into a predictable revenue machine.

Requirements

4–6+ years of B2B sales experience, with at least 2 years directly managing SDRs — SaaS or creative tech preferred.
Proven track record of personally hitting quota as an SDR/AE and/or driving team attainment as a lead or manager.
Modern Stack Mastery: Can get technical and deep with tools like Clay, Monaco, LinkedIn Sales Navigator, etc.. You don't just use tools — you string them together to create unfair advantages.
Communication: Exceptional written and verbal communication skills. You speak the language of a Creative Director one minute and a Head of Procurement the next — and you can coach others to do the same.
Analytical Mindset: You live in the data and iterate on weekly conversion trends — not gut feelings.
Comfort operating in ambiguity: You can prioritize, make decisions, and move with urgency without a perfect playbook.
Based in Brooklyn, NY

Nice To Haves

Experience at an early-stage or high-growth startup.
Background selling AI, SaaS, or technical products into a new or emerging category.
Experience building a team from scratch — not just inheriting one.
Strong opinions about what makes outbound messaging work in today's environment.
Demonstrated ability to contribute to go-to-market strategy beyond the SDR function.

Responsibilities

Build the Blueprint: Design and iterate on the SDR playbook — from persona-based messaging to multi-channel sequencing across email, LinkedIn, video, and creative "wildcard" outreach.
Team Development: Run structured 1:1s, pipeline reviews, and call coaching sessions. Set clear performance expectations and develop each SDR's skills and career trajectory. Build and maintain a culture of accountability, learning, and resilience.
Cross-Functional Bridge: Own the feedback loop between GTM and Product. Translate boots-on-the-ground insights — competitor moves, friction points, feature requests — into actionable strategy for leadership.
Targeting & Research: Identify and map high-value accounts within our ICP (agencies, in-house brand teams, creative studios). Ensure SDRs are prospecting into the right accounts with the right message at the right time.
Creative Prospecting: Lead unconventional outreach. We sell to the creative class — campaigns should be as visually and intellectually sharp as our product. Test and iterate across email, phone, LinkedIn, and other channels.
Multi-threading: Engage the full buying committee and build deep roots within target organizations.
Sales-Assist Motion: Identify when a power user's behavior signals readiness for an enterprise conversation and act on it swiftly.
Speed-to-Lead: Maintain a rigorous cadence on high-intent inbound signals — converting product usage into commercial opportunities without delay.
Team Pipeline Generation: Total qualified meetings and pipeline ARR created across the SDR team.
Conversion Efficiency: Target account → engaged conversation → qualified opportunity.
SDR Productivity: Scaling human touch through smart use of automation and data tools (Clay, Day AI, etc.).
Team Performance: Ramp time for new SDRs, quota attainment, and individual development progress.
Handoff Quality: Stickiness of opportunities once they reach Account Executives.