Manager, Programmatic Analytics and Strategy

Zeta Global•New York, NY

5h•Hybrid

About The Position

Zeta Global Corp seeks a Manager, Programmatic Analytics and Strategy in New York City to provide actionable insights to external customers and internal teams. The role handles priority accounts and media and analytics strategy, shaping the analytics and media strategy narrative for client engagements. It consults with clients to develop and align marketing programs across online channels, translating business challenges into analytical solutions, and leads client-facing communications about campaign strategy, performance insights, and optimization recommendations. The manager partners with Customer Success leads to execute the QBR process end-to-end, including setting timelines and maintaining quality standards. The role owns measurement frameworks, establishes testing and reporting methodologies, reviews model performance across revenue, performance, and pacing, and identifies opportunities and risks. It also develops measurement tools and solutions to advance the team’s analytical capabilities. The position may be performed remotely two days per week.

Requirements

Bachelor’s degree in Marketing Intelligence, Marketing, Mathematics, or Statistics.
At least 2 years of experience in the job offered or a similar occupation.
Experience in digital media strategy and programmatic analytics for consumer marketing.
Experience pulling and synthesizing audience insights reports.
Experience with Python, SQL, Cursor, Microsoft PowerPoint, Microsoft Excel, Tableau, MTA, MMM, incrementality, A/B testing, audience segmentation, and cohort analysis.

Responsibilities

Handle priority accounts and media and analytics strategy.
Design measurement frameworks and drive complex testing initiatives, including brand lift, incrementality, and A/B experimentation.
Shape the analytics and media strategy narrative for client engagements.
Consult with clients on developing and aligning marketing programs across online channels, translating business challenges into analytical solutions.
Lead client-facing communications about campaign strategy, performance insights, and optimization recommendations using a compelling storytelling approach.
Partner with Customer Success leads to execute the QBR process end-to-end, including setting timelines and maintaining quality standards.
Design and own measurement frameworks that define how success is tracked, reported, and communicated across client portfolios.
Establish testing methodologies, reporting requirements, and optimization modeling requirements to ensure campaign impact and efficiency.
Review model performance across revenue, performance, and pacing; identify opportunities and flag risks proactively.
Develop measurement tools and solutions that advance the team’s analytical capabilities.
Pull and synthesize audience insights reports.