Fleet Strategy and Analytics Manager

Gregory Poole•Raleigh, NC

About The Position

The Fleet Strategy & Analytics Manager drives the strategic performance, efficiency, and cost effectiveness of the rental fleet through data-driven decision-making and cross-functional leadership. The role oversees fleet planning and maintenance strategy, translating operational and financial insights into initiatives that improve fleet availability, utilization, and return on investment. The position leads fleet planning and optimization based on utilization, customer demand, seasonality, and business needs. It analyzes fleet utilization, financial performance, asset lifecycle, depreciation, maintenance spend, repair trends, and vendor performance, and develops forecasts, KPIs, dashboards, and recommendations to guide fleet decisions and cost improvements. The manager works with Operations, branch teams, leadership, and service providers to manage down rental units, reduce vehicle downtime, improve maintenance performance, and return vehicles to rentable status. The role also oversees customer damage recovery and identifies warranty and vendor claims to maximize reimbursement for eligible repair expenses.

Requirements

  • Associate’s degree.
  • At least 5 years of work experience.
  • Able to work in an office environment and use a computer, phone, and standard office equipment for extended periods.
  • Able to communicate effectively in person, by phone, and through electronic communication.
  • Able to travel periodically to branch locations, leadership meetings, training sessions, and other company locations as needed.
  • Strong operational, technical, and business acumen.
  • Strong leadership, communication, customer relationship, and problem-solving skills.
  • Sound judgment, accountability, and the ability to balance operational, customer, and financial priorities.
  • Ability to build effective relationships and collaborate across functions and organizational levels.
  • Commitment to safety, continuous improvement, employee development, and operational excellence.

Nice To Haves

  • Bachelor’s degree in business, Operations Management, Engineering, Industrial Technology, Construction Management, or a related field.

Responsibilities

  • Lead fleet planning and optimization to ensure appropriate fleet size, mix, and allocation based on utilization, customer demand, seasonality, and business needs.
  • Analyze fleet utilization, financial performance, asset lifecycle, depreciation, and related metrics to identify opportunities to improve productivity and return on investment.
  • Develop forecasts, KPIs, dashboards, and recommendations supporting fleet acquisition, allocation, replacement, rotation, and disposal decisions.
  • Partner with Operations and leadership to identify under- and over-utilized assets and maximize fleet availability and revenue-generating potential.
  • Monitor and manage down rental fleet units, identifying maintenance issues and opportunities to minimize vehicle downtime.
  • Partner with branch teams and service providers to determine the fastest, most cost-effective path to return vehicles to rentable status.
  • Track fleet availability and maintenance performance to identify trends, bottlenecks, and opportunities for improvement.
  • Develop and execute strategies to reduce fleet maintenance and inventory-related costs while maintaining safety, reliability, and operational readiness.
  • Analyze maintenance spend, repair trends, and vendor performance to identify cost-saving opportunities.
  • Establish and monitor maintenance KPIs and provide actionable insights and recommendations to leadership.
  • Oversee and continuously improve the customer damage recovery process to maximize reimbursement for damage-related repair costs.
  • Partner with branch and operational teams to ensure damage is properly documented, processed, and recovered in a timely manner.
  • Identify and pursue manufacturer and vendor warranty claims to maximize recovery of eligible repair expenses.
  • Establish processes to ensure warranty opportunities are identified, documented, submitted, and tracked through reimbursement.
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