Manager, Paid Social

GALE•Toronto, ON

11d•CA$60,000 - CA$80,000•Hybrid

About The Position

GALE is the worldâ€™s first and only Business Agency. We bring business strategy to brand storytelling to drive enterprise value. With expertise in strategy, media, CRM, creative, performance marketing, and technology, GALE creates integrated marketing systems and campaigns that grow businesses in significant ways. Founded in 2014, the agency has since been named AdAgeâ€™s Business Transformation Agency of the Year and Adweekâ€™s U.S. Media Agency of the Year and has been recognized for its innovative creative at the Cannes Lions. We work with brands such as Delta, Uber, Starbucks, Chiliâ€™s, Hard Rock, MilkPEP, Diageo, Cotton, IHG and more. If youâ€™re driven by a passion to build something great, a desire to innovate, and a commitment to achieve excellence in your craft, GALE is a great place for you! GALE has eight offices around the world, including New York, Toronto, Los Angeles, Austin, Denver, Kansas City, London, and Bengaluru. GALE embraces a hybrid, flexible workplace. We're currently seeking Paid Social Manager to join our rapidly growing team. Reporting to the Director of Paid Social, GALEâ€™S Manager, Paid Social will be responsible for the management and execution of Paid Social Media Campaigns across key clients. The Social Media Manager will be the day-to-day steward of paid social media for assigned brands and is responsible for leading campaign development, activation, and innovation. The ideal candidate will be ambitious with an expansive mind for approaching projects strategically, practically, and zealously. The Paid Social Manager will demonstrate expertise across all social platforms including Meta, TikTok, SnapChat, Twitter, LinkedIn, Pinterest, and others to continuously provide clients with best practices and recommendations for success.

Requirements

3+ years of experience in a digital ad agency, with a focus in Paid Social Media campaign management
Complete mastery of social platforms and third-party tools, including Meta, Snapchat, TikTok, and more
Passion for social media and extensive knowledge of emerging media technology and platforms
Advanced Excel and PowerPoint knowledge
Comfort and strength in data aggregation, manipulation, and analysis
Ability to think strategically and identify and resolve problems in a client-centric environment
Strong project and resource management skills
Excellent communication skills - both written and verbal
Experience working with financial data and budgets
High levels of integrity, autonomy, and self-motivation
Solid writing skills, for both client-facing communications and summarizing insights in a concise manner
Strong public speaking, to discuss campaign strategies, tactics, and reports with clients in meetings

Nice To Haves

Background in federal, public health, non-profit or healthcare social media campaigns a plus

Responsibilities

Main Paid Social point of contact for clients and partner agencies
Responsible for the execution of strategy and achievement of KPIs
Accountable for the delivery of all projects to agreed deadlines
Oversight of campaign implementation including traffic, QA, and other campaign related social media documents
Ultimate accountability for pacing, bid adjustments, optimizations and managing account budgets
Main point of contact for social platforms (e.g., Meta, TikTok, Snapchat) and third-party partners
Liaise with other channel leads, creative, media planning, and account teams
Engage with internal and client social media teams for visibility, insight, and ability to leverage content development, content calendars and scheduled posts
Build strong relationships across client services team and with client.
Lead meetings and monthly reporting calls as needed
Assist in providing social media expertise on new business pitches upon request