Manager, Paid Media & Data

U.S. Chamber of Commerce•Washington, DC

4d•Hybrid

About The Position

The U.S. Chamber of Commerce is seeking a Manager of Paid Media and data to join our Communications team. This position focuses on developing, managing, and optimizing paid advertising campaigns and working closely with colleagues across the organization and at partner agencies to achieve specific performance objectives. Leveraging advanced analytics tools, the ideal candidate will monitor campaign performance, conduct A/B testing, and provide actionable insights to refine strategies and continuously evolve. In addition, the candidate will use strong data analysis skills and expertise to help influence broader goals around audience strategy. This person will be an innovative team player who is proficient in various platforms but also loves to experiment with emerging trends and functionalities.

Requirements

Bachelor’s degree in communications, media relations, public affairs, or a related field.
Strong understanding of paid digital advertising platforms.
Experience with campaign management tools and analytics platforms.
Excellent data analysis and interpretation skills with fluency in Excel.
Strong written and verbal communication skills.
Ability to work independently and collaboratively on a team.
Detail-oriented with a focus on accuracy.
Basic understanding of marketing principles and campaign objectives.

Nice To Haves

Knowledge of GA4 and Google Tag Manager a plus.
Focus on advocacy advertising preferred.

Responsibilities

Develop and execute paid media strategies aligned with client objectives.
Create and manage campaigns on various platforms, including Google Ads, Facebook Ads, LinkedIn Ads, and programmatic media.
Set bidding strategies and targeting parameters working within defined campaign budgets.
Partner with the Creative team to develop compelling ad copy and creative assets.
Coordinate with advertising vendors on campaign deliverables and tactics.
Regularly track campaign performance metrics (e.g., impressions, clicks, conversions, and cost per acquisition) and optimize accordingly.
Conduct A/B testing on ad variations to maximize performance.
Adjust targeting and bidding strategies based on campaign insights.
Generate comprehensive performance reports for internal and external stakeholders, highlighting key metrics and insights.
Analyze data to identify trends and provide actionable recommendations for future campaigns.
Champion data collection, sharing, and analysis across the team, knowing that results from paid campaigns connect to and help inform overall audience strategies.