Paid Media Manager

Marcel Digital•Chicago, IL

8d•Hybrid

About The Position

Marcel Digital is a Chicago-based, award-winning digital marketing and web development agency, proudly independent since 2003. We specialize in driving measurable growth for B2B organizations through integrated strategies across paid media, SEO, analytics, and web development. We’ve built a high-performing team that thrives on collaboration, curiosity, and results. Our culture is anchored in authenticity, integrity, accountability, and curiosity - and we’re serious about creating an environment where people can grow, not just as professionals but as individuals. At Marcel, we invest in becoming exceptional at what we do. From sending team members to top industry conferences around the world to hosting hands-on learning sessions and fostering daily peer-to-peer collaboration, we believe growth is a shared journey. If you're passionate about doing meaningful work with smart, kind people - we’d love to meet you. As a Paid Media Manager at Marcel Digital, you’ll be at the forefront of driving measurable revenue growth for our B2B clients. You’ll own the strategy, execution, and optimization of multi-channel paid media campaigns across platforms including Search (SEM), Display, Paid Social, Feed Management, Affiliate Marketing, and emerging digital channels. Your work won’t just generate leads—it will generate the right leads that convert into real business outcomes. This role requires more than channel expertise—it requires strategic thinking, data fluency, and a deep understanding of complex B2B buyer journeys. You’ll develop performance-driven campaigns that align with each client’s broader marketing and sales goals, leveraging every dollar for maximum impact. As part of our integrated team, you’ll collaborate closely with SEO, data, and development experts to deliver full-funnel solutions that are as smart as they are scalable. Reports to: Director of Paid Media The expected salary range for this position is $70,000 to $90,000 per year.

Requirements

3–5 years of experience managing paid media campaigns across Google Ads, Microsoft Ads, LinkedIn, Meta, and programmatic/display platforms.
Proven track record in B2B lead generation and/or ecommerce performance marketing.
Understanding of how to drive performance across the full funnel, from awareness to conversion.
Data fluency, with strong analytical skills and the ability to translate metrics into meaningful insights.
Hands-on experience with Google Analytics (GA4), Looker Studio, and CRM platforms like HubSpot or Salesforce.
Ability to manage multiple campaigns and priorities in a fast-paced, results-oriented environment.
See yourself as a strategic partner, not just an executor—eager to contribute ideas and shape strategy.
Proactive, curious, and adaptable—with a passion for digital innovation and client success.

Responsibilities

Own the management of KPIs and budgets, ensuring every campaign is both high-impact and cost-effective.
Develop deep, consultative relationships with clients, offering strategic direction rooted in data and insight.
Cultivate strong, enduring client relationships from onboarding to long-term growth.
Lead by example in upholding a culture of reliability, transparency, and accountability.
Share insights and trends that move the industry forward while contributing to Marcel’s internal knowledge ecosystem.