Manager, Paid Media & Acquisition

Bally's Interactive•Rock Island, IL

21d•$90,000 - $110,000

About The Position

This role is responsible for planning, executing, and optimizing digital and offline media campaigns to drive new customer acquisition. The Manager will own the paid media budget, manage cross-channel planning, and leverage AI-powered tools for optimization and performance analysis. This position requires a strategic thinker with strong analytical skills and experience in both digital and traditional media channels.

Requirements

Experience in planning, executing, and optimizing programmatic, mobile/UA, and CTV/OTT campaigns
Experience managing campaign budgets and reallocating spend
Experience with audience strategy, including first-party data, lookalikes, contextual, and segmentation
Negotiation skills with agencies, networks, and platforms
Experience planning and managing OOH, TV, and radio campaigns
Experience negotiating rates and placements with media vendors
Experience measuring offline media impact through geo-lift, search lift, and promo code attribution
Experience owning end-to-end paid media budgets and forecasting spend and volume
Experience partnering with Creative, Brand, CRM, and Analytics teams
Experience reporting performance, pacing, and recommendations to leadership
Experience deploying AI-powered bidding, budget allocation, and targeting tools
Experience running AI-driven creative and offer tests
Experience building dashboards and predictive models (LTV, media mix)
Experience partnering with Data Science on attribution models
Experience piloting emerging AI and adtech tools

Responsibilities

Plan, execute, and optimize programmatic, mobile/UA, and CTV/OTT campaigns that drive new customer acquisition
Manage always-on and campaign budgets, reallocating spend in-flight based on performance
Own audience strategy: first-party data, lookalikes, contextual, and state-specific segmentation for regulated markets
Negotiate with agencies, networks, and platforms to secure premium inventory and stay ahead of product changes
Plan and manage OOH, TV, and radio campaigns tied to launches, promotions, and the sports calendar
Negotiate rates and placements with media vendors and manage flighting
Time offline media to amplify key digital acquisition moments
Measure offline impact through geo-lift, search lift, and promo code attribution
Own the end-to-end paid media budget, forecasting spend and new customer volume by channel
Partner with Creative, Brand, CRM, and Analytics to keep messaging and offers consistent
Report performance, pacing, and recommendations to marketing leadership
Deploy AI-powered bidding, budget allocation, and targeting tools to improve media efficiency
Run high-velocity AI-driven creative and offer tests, and scale winners quickly
Build dashboards and predictive models (LTV, media mix) to guide budget shifts before spend is wasted
Partner with Data Science on attribution models that fairly credit digital and offline media
Pilot emerging AI and adtech tools and bring the best into the always-on stack