Manager, Paid Media & Acquisition

RemotelyHR•,

1d•$105,000 - $120,000

About The Position

French Florist is hiring a hands-on, high-ownership Paid Media & Acquisition Manager to own day-to-day execution and performance across Google Ads, Meta Ads, and Microsoft Ads, beginning with the corporate boutique accounts. The role will help transition paid media strategy and execution from an external agency to an in-house function by building the capabilities, processes, reporting, and playbooks needed to support profitable growth and an expanding franchise network. The manager will oversee acquisition across corporate and franchise locations, balancing national ecommerce growth with local demand generation. Work spans campaign architecture and management, budget allocation and forecasting, creative testing, experimentation, measurement, attribution, landing-page optimization, and market expansion. The role partners with the Director of Performance and Growth Marketing, Creative, Product, Ecommerce, CRM, Analytics, and franchise stakeholders. As part of an AI-first team, the manager will use AI tools and automation to improve campaign development, analysis, QA, reporting, research, and operational efficiency. This is an individual-contributor position with significant ownership and autonomy. French Florist is a premium floral boutique with corporate locations in Los Angeles and a growing nationwide franchise network. The company describes its expansion ambition as reaching more than 200 units nationwide over the next few years.

Requirements

At least 5 years of hands-on paid media experience, with strong expertise in Google Ads and Meta Ads.
Experience owning paid media strategy, budgets, optimization, and performance for a DTC/ecommerce or multi-location business.
Strong understanding of ROAS, MER, CAC/CPA, conversion rate, LTV/CLV, attribution, and revenue growth.
Highly analytical ability to diagnose performance issues, identify opportunities, and turn data into clear actions.
Experience with structured testing, creative optimization, and landing-page/CRO collaboration.
Strong GA4/GTM and measurement experience, including the ability to identify tracking and attribution issues.
Excellent communication skills and experience serving as a primary point of contact for clients, franchise owners, or business stakeholders, including reporting, answering questions, explaining performance, and making recommendations.
Ability to work independently and build processes and playbooks.
AI-forward mindset and experience using AI tools to improve analysis, campaign execution, QA, or reporting.

Nice To Haves

Microsoft Ads experience.
Experience transitioning paid media work from an agency to an in-house team.
Experience managing paid media across multiple markets, locations, or territories.
Current Google Ads certifications in Search, Shopping, or Measurement.
Meta Certified Media Buying Professional certification.
Microsoft Advertising certification.
Google Analytics (GA4) certification.

Responsibilities

Own day-to-day strategy, execution, optimization, and performance across Google Ads, Meta Ads, and Microsoft Ads.
Develop and maintain campaign architecture for ecommerce growth and location-level demand generation, including search, Shopping, Performance Max, paid social, and local campaigns.
Manage targeting, bidding, budgets, audiences, placements, search terms, product feeds, and creative within advertising platforms.
Identify opportunities to improve acquisition efficiency, increase revenue, scale profitable demand, and test emerging channels and formats.
Build and manage campaigns for new zip codes, service areas, markets, and store openings; establish test, scale, and kill criteria.
Align paid media strategy with seasonality, customer demand, geography, inventory, merchandising priorities, and business goals.
Own budget pacing and allocation across channels, campaigns, and locations; make in-flight investment decisions and develop forecasts and budget scenarios.
Recommend incremental investment and spend reductions or reallocations, and partner on targets, financial planning, and growth scenarios.
Own the paid-media creative testing roadmap; use performance data to identify effective and underperforming creative concepts, messaging, offers, products, formats, and audiences.
Partner with Creative and Brand teams on actionable creative briefs, continuous testing, and communication of creative learnings.
Design and execute structured experiments across campaigns, audiences, creative, landing pages, products, offers, and channels; define hypotheses, success metrics, test durations, and decision criteria.
Participate in incrementality, geographic, holdout, and other controlled tests; distinguish correlation from causation, document learnings, and turn successful experiments into playbooks.
Own paid media reporting and translate performance data into insights, recommendations, and decision-ready narratives.
Use GA4, Google Ads, Meta Ads, Microsoft Ads, server-side tracking, and third-party attribution tools to evaluate performance and investigate discrepancies, tracking gaps, and attribution issues.
Evaluate ROAS, MER, CAC, CPA, conversion rate, revenue, contribution margin, customer lifetime value, and customer quality; recommend prospecting and retention investment.
Partner on measurement infrastructure, including GA4, GTM, server-side tracking, and conversion APIs.
Work with Product, CRO, Creative, and Development teams to improve landing pages and onsite experiences, identify site friction, and support conversion-rate experiments.
Provide paid-media requirements and feedback for product, location, and category pages and website launches; evaluate landing-page performance and maintain campaign/URL mappings and QA checklists.
Own paid media strategy across corporate and franchise locations and act as the primary day-to-day paid media partner for franchise owners.
Translate campaign performance into clear recommendations for individual locations; identify market-level opportunities and guide franchise owners through campaign launches and performance expectations.
Develop scalable frameworks, reporting, and communication processes for franchise paid media while balancing consistency with market-specific optimization.
Use AI tools, including Claude and other emerging technologies, to accelerate campaign development, analysis, reporting, QA, research, creative iteration, and documentation.
Build repeatable AI-assisted workflows, use automation where appropriate, improve operating processes, and create scalable playbooks for franchise expansion.
Stay current on advertising platforms, AI capabilities, attribution, measurement, and performance marketing practices.
Transition corporate boutique accounts within two weeks of starting without disruption to campaign performance or tracking, identify tracking gaps, reconcile reporting, and establish a documented campaign-launch and management process.
Communicate proactively with the Director of Growth and Performance and cross-functional partners, building readiness to manage franchise accounts with minimal oversight.