Paid Media Manager

Risepoint

5d

About The Position

The Paid Media Manager supports paid media execution and performance for an assigned portfolio, solves partner-specific performance issues, manages budgets, and coordinates with stakeholders. This position requires a data-driven mindset, strong digital marketing acumen, and hands-on expertise with performance marketing, making it ideal for a growth-oriented professional who thrives in a fast-paced environment. The Paid Media Manager is expected to demonstrate a positive and professional attitude in the workplace and collaborate with teammates as needed.

Requirements

• Bachelor’s degree in business, marketing, communications or a related field.
• A combined 3-5 years of Higher Education paid media experience at the Media Manager and/or Media Specialist level
• Interest in and enthusiasm for the Higher Education industry
• A positive collaborative attitude and sense of teamwork
• Ability to solve problems and work mostly independently
• Ability to hit required deadlines and demonstrate flexibility as partner and organization priorities evolve

Nice To Haves

• Master’s degree in business, marketing, communications or a related field.
• Data-driven business orientation to define KPIs, build business cases and quantify value of projects.

Responsibilities

• Support (via agency day-to-day management) multiple digital marketing channels, including paid search, display/programmatic, paid social, and affiliate (lead aggregators).
• Monitor and optimize performance across the entire marketing and enrollment funnel, including engagement, front-end lead metrics and back-end conversion (application and enrollment) metrics.
• Track and analyze key performance indicators (KPIs) to ensure data-driven decision-making and continuous improvement.
• Support paid media strategy and execution across 10-12 small/medium university partner accounts, ensuring campaigns are paced, optimized, and aligned to performance goals.
• Analyze campaign performance across channels and translate findings into clear, actionable insights and recommendations for internal and external stakeholders.
• Manage quarterly and annual media budgets.
• Monitor spend and pacing with accuracy and accountability.
• Maintain positive relationships with internal and external stakeholders including: Integrated marketing team, Agency, Ad platforms (Google, Microsoft, Meta, LinkedIn, etc.).
• Serve as a point of contact for assigned partners and internal teams, communicating performance updates, strategy shifts, and optimization opportunities.
• Act as a subject matter resource for paid media best practices across search, social, and display channels.

Benefits

• Risepoint is an equal-opportunity employer and supports a diverse and inclusive workforce.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level