Manager of Social Media and Digital Services - Support Services Center

Shreve Memorial Library•Shreveport, LA

2d•Onsite

About The Position

Under administrative supervision, this is highly responsible professional work, which involves administering one or more major operations or functions of the library system. Performs related and other work as required.

Requirements

Attainment of graduate degree in Library and/or Information Science from an ALA-accredited university OR Attainment of B.A. or B.S. in Mass Communications, Journalism, New Media, Web Design, Marketing, Communications, Public Relations or related degree program.
Two years of directly related experience.
Experience managing multiple social media channels.
Comprehensive knowledge of website and social media management, including the legal and marketing aspects of same.
Comprehensive knowledge of multiple social media platforms including but not limited to Facebook, Twitter, Instagram, Pinterest, YouTube and Tumblr.
Good Knowledge of current technology.
Some knowledge of functions and operations of a public library system.
Some knowledge of HTML and user interface design.
Some knowledge of a variety of end-use devices for accessing electronic content.
Skills to use a content management system to create graphics, themes/templates and overall design for the library’s web site.
Skills to create and manage engaging content for the library’s website and social media presence.
Skills to maintain a simple HTML website for a library consortium.
Skills to train other staff in the ethical and effective production of digital content.
Skills to provide customer service to the public for their use of the library’s electronic resources and train other staff to do the same.
Skills to understand and follow complex written and oral instructions.
Skills to use resourcefulness, tact, courtesy, and respect in dealing professionally with library patrons, employees and vendors.
Skills to establish and maintain effective working relationships with administrators, department heads, employees, vendors and the public.
Skills to communicate effectively, orally and in writing, to groups and individuals.
Skills to deal with multiple and extra unexpected tasks and patrons simultaneously.
Skills to collaborate with community partners.
Skills to establish good patron and staff rapport.
Skills to create and maintain courteous, pleasant impressions of the library.
Skills to make decisions based on established policies and practices.
Ability to evaluate external trends in library digital services and propose and implement changes as appropriate.
Ability to adapt quickly to changes in communication technology and standards.
Ability to learn and follow library principles, policies and procedures.
Ability to handle both routine operations and long-range planning.
Ability to learn how to use specialized equipment, software, and resources.

Nice To Haves

Directly related experience in libraries.
Experience managing a website.
Experience with video editing.
Experience training others in digital tools and services.

Responsibilities

Responsible for daily maintenance of the Library’s website and social media presence.
Responsible for regular maintenance of a library consortium website, with input from other participating libraries.
Cooperates with the Information Technology department to troubleshoot the Library website and other electronic resources and provides expert input into new products under consideration.
Coordinates with the Marketing and Development Manager and Marketing Team to promote the image and messages desired by the library.
Trains library staff and patrons on the use of digital resources as needed; resolves problems; writes documentation to assist patrons in using these resources.
Routes patron requests for information on other library services received through the website and social media outlets to the appropriate department; facilitates web-based interactions between library staff and patrons.
Maintains links to library database subscriptions in cooperation with the Acquisitions department.
Is responsible for the visual design and arrangement of the Library’s website, within the basic design elements set up by the content management system. Uses content creation skills to produce a responsive and attractive e-branch portal.
Makes decisions, with input from supervisor as needed, concerning requests from vendors, patrons or outside organizations for content to be added, links to the web page, or mentions on social media.
Creates content for and maintains content calendar for social media outlets and webpage.
Maintains records and statistics as required.
Attends monthly staff meetings as well as meets quarterly with supervisor for work review meeting. Attends other meetings as necessary.
Performs other duties as required.