Director, Social and Digital Media Marketing
About The Position
The Global Director, Social & Digital Media Marketing is responsible for defining and leading WSP's global social and digital media strategy, ensuring the right audiences are reached through the right social and digital channels to deliver measurable brand, reputation, talent and commercial outcomes. This role will establish and lead a high-performing global Social & Digital Media team that delivers both global and regional activation. The position is accountable for digital paid media strategy, investment optimization, audience targeting, campaign amplification, social media governance, community engagement, and innovation across social and digital media marketing channels. A key priority is building an integrated global team and operating model that enables consistent execution, scalable best practices, and measurable impact across all regions while balancing global standards with local market needs. As an expert in digital media marketing, paid media performance and social media, this role will ensure WSP remains at the forefront of evolving trends, innovations and audience behaviours as well as share best practice and learnings within the MarComms community.
Requirements
- 10+ years experience in digital marketing, paid media and social media leadership preferably in B2B professional services.
- 5+ years leading global or multi-region teams.
- Proven experience building and scaling high-performing social and digital marketing functions.
- Deep expertise in paid media strategy and performance marketing.
- Strong understanding of audience targeting, attribution, analytics and conversion optimization.
- Experience managing significant digital media budgets.
- Experience working within complex matrixed global organizations.
Responsibilities
- Define and lead WSP's global social and digital media vision, strategy, roadmap and success measures.
- Develop channel strategies across LinkedIn, Google, YouTube, programmatic, paid social and other existing and emerging platforms.
- Recommend channel investment decisions and optimize media mix based on performance and business priorities.
- Partner with Marketing, Communications, MarTech and regional leadership teams to ensure alignment and integration.
- Own the global paid media strategy, investment allocation and optimization.
- Develop audience targeting frameworks, segmentation strategies and campaign performance models.
- Lead paid activation across LinkedIn, Google Ads, YouTube, programmatic and other existing and emerging channels.
- Establish performance benchmarks, attribution models and ROI measurement frameworks along with MarComms partners.
- Partner closely with the MarTech and analytics teams to implement advanced reporting and insights.
- Ensure investments generate measurable brand and commercial outcomes.
- Lead the global social media editorial and content activation calendar across paid and organic channels.
- Establish and oversee social listening programs to monitor brand health, competitor activity, industry trends, emerging risks and opportunities.
- Build and nurture online communities across priority platforms, increasing engagement, advocacy and audience growth.
- Partner with Corporate Communications on issue escalation, reputation management and crisis response protocols.
- Identify themes of potential opportunity and risk for WSP.
- Establish and over-see community management standards, response guidelines and social governance frameworks.
- Build and lead a globally integrated Social & Digital Media Centre of Excellence.
- Establish scalable ways of working that support both global and regional execution.
- Develop resource planning, capability frameworks and workforce strategies.
- Create a high-performing culture focused on innovation, collaboration and accountability.
- Establish global governance, policies, frameworks and platform standards.
- Develop and lead social media and digital marketing training programs.
- Bring emerging trends and innovation to the MarComs community.
- Drive continuous improvement through experimentation, optimization and innovation.
- Lead agency selection and management where appropriate.
- Ensure social media activity reflects evolving audience behaviours, platform best practices and emerging trends.
Benefits
- Flexible work, real balance
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
