Director, Social Media Marketing

Chai Vision•Howell Township, NJ

1d•Hybrid

About The Position

The Director, Social Media Marketing owns and evolves portfolio-wide organic social strategy, reporting to the Head of Brand Marketing and translating integrated brand priorities into an audience-led channel, content, community, and social-commerce roadmap. This leader works in tandem with the Head of Brand Marketing to set the role of each priority platform, including Facebook, Instagram, YouTube and TikTok. This role establishes annual and quarterly priorities, and connects organic social, creator and UGC inputs, community, paid-media learning, retail, and digital commerce through one accountable operating model. The Director leads a five-person social and multimedia team and is accountable for strategy, creative standards, reputation and escalation governance, performance measurement, budget and resource allocation, team development, and executive reporting. This is a strategic player-coach role. Managers own daily calendars, publishing, moderation, and routine optimization; the Director sets direction, makes portfolio tradeoffs, approves high-impact work, and escalates material brand, legal, reputational, or investment decisions.

Requirements

6+ years of progressive social, brand, or digital marketing experience, including ownership of multi-platform strategy for a consumer or DTC business.
At least 3 years of experience leading a multidisciplinary social and creative team, with a record of developing talent and improving performance.
Built annual and quarterly channel strategies, made audience and investment tradeoffs, and translated brand positioning into platform-native content systems.
Balance strong creative judgment with analytics, experimentation, attribution discipline, and clear executive storytelling.
Sound judgment in community, social listening, reputation, brand safety, and sensitive real-time issues, including when and how to escalate.
Can lead across Brand, Creative, Paid Media, PR, Ecommerce, Retail, Product, and Customer Experience without blurring ownership or slowing decisions.
A degree or equivalent practical experience.

Nice To Haves

Experience in fitness or wellness, retail or Amazon, social commerce, short-form video, and creator or UGC programs is preferred.

Responsibilities

Own the annual and quarterly organic social roadmap, including channel roles, audience priorities, platform investment choices, growth opportunities, and measures of success.
Translate integrated brand strategy into platform-native plans supporting brand building, product launches, community, retail, and ecommerce priorities.
Establish content pillars, recurring franchises, publishing principles, and calendar standards while empowering the team to own day-to-day execution.
Use social listening, trend forecasting, audience intelligence, competitive insights, and cultural signals to identify opportunities and inform brand, content, and product decisions.
Recommend where to increase, reduce, or redirect social investment based on brand impact, audience quality, commercial contribution, team capacity, and strategic relevance.
Lead, coach, and develop a multidisciplinary team of three Social Media Managers and two Multimedia Designers.
Establish clear priorities, accountability, decision-making responsibilities, performance expectations, and creative quality standards.
Set goals, conduct performance and development reviews, coach team members, and participate in hiring and succession planning.
Build scalable workflows for social planning, creative briefing, approvals, production, publishing, and measurement.
Manage the approved social budget, agencies, vendors, platform partnerships, and resource recommendations with accountability for efficiency and outcomes.
Set community engagement, response, moderation, and reputation standards across priority social channels.
Partner with Customer Experience, Community, Brand Engagement, PR, and other teams to establish clear escalation paths for sensitive or high-impact issues.
Turn audience conversations, sentiment, recurring questions, and cultural signals into actionable recommendations for content, brand, product, and customer experience.
Maintain strong judgment around brand safety, reputation management, social listening, and sensitive real-time issues.
Set the social creative strategy and quality bar for campaigns, launches, recurring franchises, reactive opportunities, and always-on content.
Ensure creative briefs clearly define the audience, business objective, creative hypothesis, platform role, deliverables, measurement plan, timing, and approval process.
Partner with Brand Partnerships, Influencer, Affiliate, and PR teams to align creator and UGC content with the broader social strategy.
Build a repeatable organic-to-paid creative pipeline with Growth and Paid Media teams, using high-performing organic content to accelerate testing and improve paid performance.
Integrate social with ecommerce, retail, email and SMS, product, community, and PR so priority moments launch with a coordinated audience and content strategy.
Establish a clear KPI and measurement framework across audience growth, brand impact, content performance, community, commerce, and operational performance.
Deliver concise monthly executive reporting and quarterly business reviews explaining results, drivers, risks, learnings, and recommended actions.
Lead structured experimentation across hooks, formats, content series, cadence, creator inputs, and emerging platform features.
Measure direct, assisted, and longer-term brand impact and use those insights to guide channel, creative, budget, vendor, and staffing decisions.
Create a culture of testing and learning where successful creative and strategic insights can be scaled across brands.