Manager, Digital Content & Social Media

Hearst•New York, NY

About The Position

This position will lead Floor Covering Weekly’s digital presence across all platforms including FCWLive Studio video content planning, producing, and publication. Responsibilities will include leading and mentoring a small team, improving metrics across all platforms, and creating monetized programs and sales opportunities. This role will work with the Production & Brand Artist for marketing design and creating aligned branding across all products. This position requires both independent work, team management, and collaboration with the larger FCW team. Some content creation for both online and in print required. Must have strong writing skills. Some travel and event attendance required.

Requirements

Bachelor's degree required
3 to 5 years’ experience
Strong understanding of SEO principles keywords, alt text, etc.
Proficient in website CMS: building and maintaining web pages, scheduling content, and video deployment
Basic understanding of HTML and website coding is desired
Proficient in large volume email platforms for building and sending newsletters
Experience in developing best practices and leading teams in implementing them
Additional Software skills: Adobe Creative Cloud, Microsoft Office, MacOS
Proficient in video production - filming and editing required
Strong writing skills
Some travel and event attendance required

Responsibilities

Develop current platforms and create new online opportunities for FCW to bring to market
Develop, manage, and execute customized digital campaigns for clients in collaboration with social, video, and editorial
Provide analysis and guidance through SEO expertise, Google analytics and other metrics for all digital platforms and products as detailed above while continually staying up to date on the latest developments in analytics.
Prepare weekly and monthly analytics reports including performance analysis and perspective
Attend editorial meetings to provide updates on digital efforts, share ideas on where FCW can be more creative and where improvements can be made
Create online and print stories related to technology
Maintain FCW’s website including but not limited to posting all features and news stories (as well as other departments); building, monitoring, and updating pages as needed; managing homepage, menus, ad displays; and, troubleshooting with proactive attention to website experience.
Write SEO-friendly copy for web pages, YouTube posts and other digital platforms as needed — including descriptions, headlines, captions, etc.
Post videos to website, emails and on Youtube.
Schedule and prepare FCW Daily and FCW Weekly newsletters based on website and social postings.
Post on, manage and monitor all social platforms including but not limited to Linkedin, Instagram and Facebook.
Use metrics to shape content and social media posts and create monetized programs for advertising clients.
Video development, production, editing and posting
Scheduling of production and deployment
Execute both onsite and offsite production