Manager of Paid Search

Community Choice Financial Family of Brands•,

7d•Remote

About The Position

The Manager of Paid Search at Community Choice Financial® Family of Brands is responsible for driving customer acquisition and revenue growth through the strategic management and optimization of paid search marketing programs. This player-coach role combines hands-on ownership of large-scale paid search campaigns with leadership of a Paid Search Specialist. The role oversees campaigns across Google Ads, Microsoft Ads, and other search platforms, managing campaign strategy, execution, budgets, performance analysis, and optimization. The manager also partners with analytics, CRM, creative, merchandising, legal, compliance, and business stakeholders to improve marketing outcomes and ensure regulatory compliance. The position leads and develops team members, establishes performance expectations, and fosters a collaborative culture focused on testing, learning, innovation, and continuous improvement. It translates campaign data into actionable recommendations for senior leadership, conducts monthly performance reviews, and contributes to budget planning and forecasting.

Requirements

Bachelor's degree in Marketing, Business, Analytics, or a related field.
At least 5 years of hands-on paid search experience managing large-scale performance marketing programs.
Experience managing significant paid search budgets and high-volume customer acquisition campaigns.
Expert proficiency in Google Ads and Microsoft Ads.
Experience successfully managing Performance Max and Shopping campaigns.
Advanced experience with Google Analytics, GA4, Adobe Analytics, or similar analytics platforms.
Strong understanding of bidding strategies, auction dynamics, attribution, conversion tracking, and audience targeting.
Experience managing external vendor partnerships.
Experience directly managing or mentoring team members.
Strong Excel and data analysis skills.
Ability to translate data into actionable business insights.
Demonstrated record of delivering sustained results across roles and a habit of using metrics and performance data.
Ownership of outcomes, not just activity.
Clear and confident verbal and written communication skills.
Ability to communicate with directors and VPs and present risks, insights, and recommendations.

Nice To Haves

Paid search experience in retail, ecommerce, or rent-to-own.

Responsibilities

Plan, execute, optimize, and oversee paid search campaigns across Google Ads, Microsoft Ads, and other search platforms.
Develop acquisition strategies that drive qualified traffic, customer growth, and profitability.
Manage substantial campaign budgets while meeting efficiency and return-on-investment targets.
Lead keyword strategy, audience segmentation, bidding approaches, ad copy testing, landing page recommendations, and campaign structure improvements.
Optimize campaigns using performance data, competitive insights, and market trends, and identify opportunities to scale while maintaining efficiency.
Partner with analytics, CRM, merchandising, and creative teams to improve campaign effectiveness and customer acquisition outcomes.
Build and validate reports and dashboards with stakeholders to measure attributable success.
Monitor campaign performance against established KPIs and review analytics daily to assess performance, test results, and profitability.
Use consumer interaction and behavior data to guide marketing decisions and translate performance data into recommendations for senior leadership.
Lead monthly paid search business reviews and provide insights on traffic quality, conversion trends, customer acquisition costs, and return on advertising spend.
Evaluate campaigns and emerging search technologies for potential scaling and future testing.
Directly manage, coach, and develop team members; establish goals, priorities, and performance expectations; and provide feedback and development plans.
Foster a collaborative, high-performance team culture focused on testing, learning, innovation, and continuous improvement.
Partner with cross-functional stakeholders to drive alignment, communicate performance, and advance marketing initiatives.
Work with legal and compliance teams to ensure paid search initiatives meet regulatory standards.
Assist with budgeting, forecast monthly spend weekly, provide budget recommendations to leadership, and keep spending within approved budgets.
Perform other duties as assigned.

Benefits

Uncapped flexible paid time off.
Paid on-the-job training and a comprehensive new hire program.
Access to a learning management system with e-learning modules for professional and personal development.
Performance-based career advancement.
Educational reimbursement program.
Medical insurance coverage choices, including telemedicine and HSA/FSA options.
Traditional 401(k) and Roth 401(k) retirement plans with a company match.
Company-sponsored life and AD&D insurance.
Voluntary benefits including dental, vision, short-term and long-term disability, supplemental life and AD&D, accident, critical illness, hospital indemnity, identity theft protection, legal services, and pet insurance.
Employee Assistance Program access to mental health resources, life coaching, and other support for employees and family members.
Discount Marketplace access to discounts from nationwide and local retailers.
Business casual dress code, including jeans and sneakers.