Manager of Financial Center Go-To-Market & Communications

Northwest Bank•Columbus, OH

30d•Onsite

About The Position

Bring strategy to life where it matters most. As the Financial Center Go-To-Market & Communications Manager, you will drive how Northwest Bank shows up in our branches translating big ideas into clear, simple, and actionable experiences for our teams and customers. This role is central to delivering consistent, high-impact execution across the network while keeping the field informed, engaged, and ready to win.

Requirements

High School Diploma
Bachelor's Degree in Business, Marketing, Communications, or related field
5 - 6 years Retail banking, communications, go-to-market strategy, or field enablement
2 - 3 years Experience partnering cross-functionally with marketing, retail, and/or communication teams
Demonstrated experience translating strategy into frontline execution and measurable results
Strong ability to simplify complex initiatives into clear, actionable guidance
Excellent written and verbal communication skills with an ability to influence at all levels
Experience building field communications, playbooks, or rollout materials
Proven ability to manage multiple priorities and drive execution in a fast-paced environment
Analytical mindset with experience using feedback and performance data to improve outcomes
Change management and adoption experience, especially in branch or frontline environments

Responsibilities

Translate strategic initiatives into actionable, branch-level execution plans
Own the "surround sound" approach for all Financial Center launches and campaigns
Develop rollout tools including quick guides and sales scripts
Ensure strong adoption of new delivery models, tools, and customer engagement routines
Own Financial Center communications and serve as a liaison between field teams and corporate partners including Marketing, Internal Communications, and Operations
Create clear, consistent, and on-brand branch communications that drive activation and engagement
Establish and manage a weekly branch newsletter and communication forum
Maintain a master Financial Center calendar to align priorities and timing
Monitor field awareness, activation, and feedback to improve execution
Champion communication simplification by reducing noise, overlap, and complexity across initiatives
Create feedback loops to continuously refine the field experience
Build and manage a capacity planning model for Financial Centers
Ensure appropriate legal, risk, and compliance review of materials and initiatives
Drive operational readiness for all launches
Partner with Northwest Academy to integrate new initiatives into onboarding and training
Ensure consistent reinforcement of tools, messaging, and behaviors
Ensure compliance with Northwest’s policies and procedures, and Federal/State regulations
Navigate Microsoft Office Software, computer applications, and software specific to the department in order to maximize technology tools and gain efficiency
Work as part of a team
Work with on-site equipment