Go-to-Market Manager

Phreesia

3d • $120,000 - $150,000 • Remote

About The Position

Phreesia’s demand generation engine is AI-native at its core and operates at the frontier of how B2B demand generation is evolving. Campaigns are identified, briefed, and orchestrated through a Claude-powered marketing repository, with personalization at scale driven by tools like Artisan, 6Sense, Marketo, and Qualified. As Go-To-Market Manager, you’re the operator inside that system — owning the execution of targeted, multi-channel campaigns that drive revenue across both new prospective and existing accounts. You’ll work at the intersection of data, messaging, and revenue: partnering with SDRs, Sales, and Product to build campaigns with a defined right to win, coordinating execution across email, paid media, AI outreach, and SDR motions, and using performance signals to continuously sharpen what works. You’ll sit on the AI Demand Generation team under Joe Adams, in a highly coordinated, insight-driven environment where the expectation is proactive ownership, analytical rigor, and creative execution.

Requirements

• Bachelor's degree and 5+ years of experience in B2B demand generation, campaign management, revenue marketing, or a GTM role.
• Communicate with precision and can make a clear, confident case — in writing, in a room, or in a deck — calibrated to the audience.
• Know how to own GTM from idea to revenue, driving launches and campaigns end-to-end from the first brief to the pipeline they generate.
• Move quickly from insight to action and don’t let ambiguity or process slow you down.
• Read the business through data and are comfortable identifying what matters in the numbers, what it means, and what to do about it.
• Find the unexpected angle, using the obvious answer as a starting point and developing approaches and campaigns that stand out.
• Bring intellectual curiosity and actively look for a better way — including when it means changing your own approach.
• Set and charge at audacious goals, executing with urgency toward ambitious outcomes.
• Know which details are load-bearing and give them the attention they deserve without losing speed elsewhere.
• Bring relentless follow-through and deliver on commitments without needing reminders.
• Have hands-on experience with marketing automation such as Marketo, CRM platforms such as Salesforce, ABM platforms such as 6Sense or Demandbase, and AI-powered outreach tools such as Artisan, Clay, Qualified, or equivalents.
• Have experience in healthcare SaaS or a similarly complex, long-cycle B2B environment.

Responsibilities

• Own campaign strategy and execution, including translating segments and intent data into a coherent campaign brief and coordinating parallel build tracks so campaigns launch on schedule and on message.
• Act as a strategic operator for new product and solution launches, crafting go-to-market narratives and execution plans that accelerate adoption and revenue.
• Develop client- and prospect-facing content that resonates with target personas and drives engagement, including emails, landing pages, ad copy, and SDR talk tracks.
• Work with the AI SDR platform, Artisan, and the Demand Gen repo to keep messaging consistent and personalized across every touchpoint.
• Serve as the coordination point between Demand Gen, SDR teams, Sales, and Client Success so everyone works the same accounts with aligned messaging.
• Partner with Marketing Operations on Marketo builds, lead routing, and campaign tracking in Salesforce, and with ABM and Field Marketing on account targeting.
• Track leading indicators, including intent creation, MQL/MQC volume, and opportunity creation, as well as lagging indicators such as expected-value qualified pipeline influenced.
• Identify underperforming segments or channels and drive iterative improvements to messaging, sequencing, or targeting.

Benefits

• 100% Remote work
• Home office expense reimbursements
• Monthly reimbursement for cell phone, internet and wellness
• Competitive compensation
• Flexible PTO
• Company holidays
• Variety of healthcare benefits for you and your family (and your pets!) starting day one
• Generous top-up for parental leave benefits
• Continuing education and professional certification reimbursement
• Various offsite events and activities for team to connect and meet in person
• Local in-person volunteer events, and give back programs to our communities
• Company wide recognition tool (Phireworks) to celebrate milestones, recognize achievements and strengthen your bond with your teams
• Opportunity to join an Employee Resource Group

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level