Go-To-Market Manager - Remote
About The Position
USAble Life is seeking a Go-To-Market Manager to design and execute comprehensive go-to-market processes for new product launches and strategic initiatives. This role is crucial for ensuring new solutions are effectively positioned, adopted, and scaled across various distribution channels, including Blue Plans, brokers, and other partners. The GTM Manager will act as a central orchestrator, bringing together cross-functional teams to achieve seamless market execution and measurable business outcomes. USAble Life is recognized as a "Best Places to Work" and offers a culture that values employees, supports DEI initiatives, and provides opportunities for personal and professional growth. They are committed to making a meaningful difference in the lives of their customers, communities, and employees.
Requirements
- Ability to strategically orchestrate and align teams toward a common launch goal.
- Strong program management with the ability to run complex, multi-threaded initiatives.
- Strong understanding of ancillary insurance, broker/Partner dynamics, and competitive landscape.
- Compelling communication skills with the ability to translate strategy into clear action, internally and externally.
- Ability to use data-informed insights to refine strategy, measure impact, and drive continuous improvement.
- Excellent collaboration skills with the ability to influence and lead without direct authority.
- Bachelor’s degree in related field or equivalent military experience.
- 7+ years of experience in product marketing, commercialization, or GTM execution in health or ancillary insurance.
- Proven track record of orchestrating cross-functional product launches or commercialization initiatives.
- Experience with broker distribution and health plan partnerships a plus.
Nice To Haves
- MBA or advanced degree preferred.
Responsibilities
- Develop structured GTM plans covering positioning, pricing, channel strategy, enablement, launch, and measurement.
- Define success metrics and ensure post-launch feedback loops.
- Convene and lead stakeholders from product, sales, marketing, service, compliance, and partner management.
- Drive alignment on launch objectives, deliverables, and timelines.
- Manage interdependencies and remove barriers to execution.
- Partner with product and marketing teams to define compelling value propositions.
- Ensure messaging resonates across employers, brokers, members, and Blue Plan partners.
- Tailor positioning for competitive differentiation.
- Coordinate enablement activities (sales training, broker tools, Blue Plan partner education, FAQs).
- Ensure supporting materials, campaigns, and digital assets are ready at launch.
- Maintain detailed launch roadmaps and run regular GTM checkpoints.
- Track launch readiness and escalate risks proactively.
- Monitor adoption and refine approach post-launch.
- Performs other related duties and responsibilities as assigned.
Benefits
- A culture that values employees and celebrates, empowers, and inspires a diverse workforce
- Outstanding and affordable benefits package
- 3.5 weeks of PTO
- 11 paid holidays
- 401(k) with up to 6% match; fully vested from day 1
- Remote opportunities with company-provided equipment
- Team-oriented, collaborative group of peers
- Career advancement opportunities
- Tuition Reimbursement
- Employee Assistance Program
- Inclusion Council and Employee Resource Groups
- Recharge Days and Volunteer Time Off
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
