Go-To-Market Manager

External•Little Rock, AR

3d•Remote

About The Position

The GTM Manager is responsible for designing and executing a comprehensive, end-to-end go-to-market process for new product launches and strategic initiatives. This role ensures new solutions are positioned, adopted, and scaled in partnership with Blue Plans, brokers, and other distribution channels. Acting as the central orchestrator, the GTM Manager brings together cross-functional teams to deliver seamless market execution and measurable business outcomes.

Requirements

Ability to strategically orchestrate and align teams toward a common launch goal
Strong program management with the ability to run complex, multi-threaded initiatives
Strong understanding of ancillary insurance, broker/Partner dynamics, and competitive landscape
Compelling communication skills with the ability to translate strategy into clear action, internally and externally
Ability to use data-informed insights to refine strategy, measure impact, and drive continuous improvement
Excellent collaboration skills with the ability to influence and lead without direct authority
Bachelor’s degree in related field or equivalent military experience
7+ years of experience in product marketing, commercialization, or GTM execution in health or ancillary insurance
Proven track record of orchestrating cross-functional product launches or commercialization initiatives
Experience with broker distribution and health plan partnerships a plus

Nice To Haves

MBA or advanced degree preferred

Responsibilities

Develop structured GTM plans covering positioning, pricing, channel strategy, enablement, launch, and measurement
Define success metrics and ensure post-launch feedback loops
Convene and lead stakeholders from product, sales, marketing, service, compliance, and partner management
Drive alignment on launch objectives, deliverables, and timelines
Manage interdependencies and remove barriers to execution
Partner with product and marketing teams to define compelling value propositions
Ensure messaging resonates across employers, brokers, members, and Blue Plan partners
Tailor positioning for competitive differentiation
Coordinate enablement activities (sales training, broker tools, Blue Plan partner education, FAQs)
Ensure supporting materials, campaigns, and digital assets are ready at launch
Maintain detailed launch roadmaps and run regular GTM checkpoints
Track launch readiness and escalate risks proactively
Monitor adoption and refine approach post-launch
Performs other related duties and responsibilities as assigned