Manager of Copy and Content

Copart • Dallas, TX

4d

About The Position

Copart is seeking a highly organized, creative writer to define how its brand appears across channels, campaigns, and customer experiences. The role owns brand voice and develops consistent, compelling messaging across marketing materials. It partners with design, marketing strategists, and stakeholders on campaign concepts, and writes and edits content across digital, email, social, print, and web formats. The Manager also establishes copy guidelines and develops AI prompting guidance and content guardrails so enterprise creator teams can produce effective, on-brand content using generative AI tools.

Requirements

• Bachelor's degree in Communications, Public Relations, Journalism, Marketing, English, or a related field, or equivalent practical experience.
• 8+ years of experience in brand copywriting, content strategy, or creative leadership.
• Deep experience in email marketing and social media content strategy.
• Experience developing and governing brand voice and tone guidelines for a large organization.
• Portfolio showcasing brand campaigns, storytelling, and multi-channel marketing work.
• Understanding of how to leverage generative AI tools for copy and content creation.
• Experience with Workfront or similar workflow platforms.
• Familiarity with Salesforce Marketing Cloud or related marketing technologies.

Nice To Haves

• Knowledge of automotive, transportation, or related industries, with an appreciation for automotive culture.
• Agency background.

Responsibilities

• Own brand voice and ensure consistent, compelling writing across marketing materials and channels.
• Partner with design, marketing strategists, and stakeholders to develop messaging for campaign concepts beyond executional copywriting.
• Write and edit copy for digital, email, social, print, and web formats, leveraging AI tools for swift copy output.
• Establish and maintain copy guidelines and standards for the Marketing team.
• Develop AI prompting guidance and content guardrails that enable enterprise creator teams to create effective, on-brand content using generative AI tools.

Benefits

• Medical, dental, and vision coverage.
• 401(k) with company match.
• Employee Stock Purchase Plan (ESPP).
• Employee Assistance Program (EAP).
• 10 vacation days per year.
• 7 paid company holidays.
• Life and AD&D insurance.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager