Manager, Copy Content
About The Position
The Copy Content Manager is part of A3, AbbVie’s internal advertising agency, and develops user-centric, omnichannel marketing materials for internal initiatives and AbbVie brands. The role provides strategic direction and advice, and creates and edits content for print and digital channels, including social media, video, web, and multimedia. Working with agency leadership, capability leads, and cross-functional teams, the manager translates business goals into impactful user experiences while ensuring deliverables meet expectations and regulatory standards. The position creates compelling, medically accurate communications and develops content that engages target audiences, improves communication quality, and supports innovation and differentiation. It manages fast-paced project delivery and applies stakeholder feedback, market analysis, patient feedback, data analytics, and usability findings to tailor content. The role also involves client-facing presentations, workshops, and meetings, and execution of materials aligned with brand standards and Medical, Regulatory, and Legal review processes.
Requirements
- B.A./B.S. in Business, Communications, or Advertising, or equivalent business experience within advertising, the pharmaceutical industry, or a related industry.
- 10+ years of advertising or pharmaceutical writing experience.
- Portfolio demonstrating skills in advertising and promotional ideas, concepts, and campaigns, including social media, video, email, and banner ads.
- Working knowledge of FDA advertising and promotion regulations and AMA style guidelines.
- Functional knowledge of artificial intelligence as a generative and research tool.
- Experience researching, understanding, and interpreting medical and scientific literature and concepts, and translating them into communications for internal, HCP, and patient audiences.
- Advanced written, verbal, and presentation skills.
- Project management and organizational skills.
- Independent, self-sufficient working style and initiative to drive projects to completion in a fast-paced environment.
- Ability to absorb and respond to constructive feedback and turn projects around quickly when off course.
Responsibilities
- Create compelling and medically accurate copy and content.
- Create print, digital, and video content across channels including social media, email, web banners, websites, and apps.
- Implement and expand marketing strategy through audience-engaging content that improves communication quality and supports innovation and differentiation.
- Manage delivery of communications to ensure projects are submitted accurately, on time, and in compliance with pharmaceutical advertising standards, AMA style guidelines, and industry best practices.
- Incorporate stakeholder feedback and use market analysis, patient feedback, data analytics, and usability findings to tailor copy to customer needs.
- Participate in client-facing creative presentations, workshops, and client meetings.
- Execute materials aligned with brand standards and cross-functional Medical, Regulatory, and Legal review processes.
Benefits
- Paid time off, including vacation, holidays, and sick leave.
- Medical, dental, and vision insurance for eligible employees.
- 401(k) for eligible employees.
- Eligibility to participate in long-term incentive programs.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
