Manager of Ambulatory Growth Marketing

Hackensack Meridian Health•Edison, NJ

1d•Onsite

About The Position

The Manager of Ambulatory Growth Marketing at Hackensack Meridian Health’s (HMH) is responsible for developing and implementing comprehensive, high-touch marketing plans designed to drive the growth and revenue of HMH Health and Wellness Centers. Accountable for achieving specific metrics and revenue generation targets. Performs strategic outreach in a local community, focusing on building strong relationships, converting outreach efforts into measurable patient volume and revenue. Regularly monitors local market dynamics to maintain competitive differentiation and secure market share. Creates a plan aimed at achieving key performance indicators (KPIs) and tracks progress towards reaching them. Collects data on the performance of outreach and develops analytics and metrics to track effectiveness to make processes more effective and efficient. Additionally, this role coordinates efforts across the Marketing, Strategy, Physician Liaisons, and Community Outreach teams to ensure plans are harmonized and sales goals are met.

Requirements

Bachelor’s degree in Marketing, Business, Healthcare Administration, or a related field.
Minimum of 5 years of experience in a healthcare sales, business development, or physician liaison role with a proven track record of meeting or exceeding key performance indicators.
Proven goal-oriented self-starter with a demonstrated ability to meet and exceed goals.
Demonstrated skills in prospecting, lead generation, pipeline management, and closing new business.
Ability to build, nurture, and leverage strong relationships that yield measurable business outcomes.
Uses a consultative approach to understand client needs and align them with service offerings.
Proven ability to develop and execute a strategic plan for an assigned territory to maximize revenue and market penetration.
Excellent verbal and written communication skills, with the ability to create and deliver compelling presentations to a diverse range of individuals and groups, from physicians to local business leaders.
Understanding of key business drivers and financial metrics (e.g., ROI, revenue targets) and uses this knowledge to inform strategy and decision-making.
Strong ability to identify and resolve complex issues, overcome objections, and maintain a positive and persistent approach in the face of challenges.
Effective collaborator with experience working in a matrixed environment, demonstrating the ability to influence others and build consensus.
Proficient in Microsoft Office and/or Google Suite platforms, with hands-on experience using CRM systems (e.g., Salesforce) to manage sales pipelines and activity reports.
A reliable mode of transportation is required for extensive travel within the assigned territory.
Independent, self-motivated, and goal-oriented.
Strong organizational and time-management skills with the ability to manage multiple priorities and meet deadlines.
Familiarity with the healthcare industry, including referral processes and community needs.

Nice To Haves

Minimum of 1 year of experience with EPIC.

Responsibilities

Develops and executes a strategic territory plan to achieve revenue and productivity targets.
Proactively identifies, prospects, and secures new relationships with businesses and community partners while deploying scalable outreach (e.g., direct mail, brochures, email, etc.) to healthcare providers.
Creates hyper-local marketing campaigns that drive awareness, referrals, and volume using various channels (e.g., social media, digital display, etc.).
Tracks and analyzes competitive trends to identify threats and opportunities.
Identifies, organizes, and participates in health fairs, community events, and corporate wellness programs with a clear focus on lead generation, pipeline development, and achieving a positive Return On Investment (ROI).
Generates and analyzes reports on sales activities, pipeline conversion rates, and referral trends. Tracks performance against projections and targets, providing regular updates to management on progress and forecasting.
Works closely with Marketing, Strategy, Operations, and Health Ventures to align strategies, tactics, and messaging.
Other duties and/or projects as assigned.
Adheres to HMH Organizational competencies and standards of behavior.