Head of Growth Marketing

Modern Animal•Culver City, CA

About The Position

The Head of Growth will own Modern Animal’s acquisition engine and be accountable for efficiently driving new member growth at scale. This role oversees a seven-figure marketing budget, defines channel strategy, and ensures investments deliver against CAC and volume targets. This is a highly analytical, business-critical role with end-to-end ownership of growth performance. You will operate as the central decision-maker across channel mix, budget allocation, and performance strategy, partnering closely with Creative, Lifecycle, Analytics, and Operations to align growth with market demand and clinic capacity. While initially an individual contributor, this role will manage external agencies and build the foundation for a high-performing growth team, with plans to hire an internal team in the near term.

Requirements

6-10+ years of experience in growth marketing or paid media, ideally in a high-growth, multi-location or consumer services business
Proven experience owning and optimizing seven figure paid media budgets and forecasts
Deep hands-on knowledge of Google Ads and Meta Ads, including strategy, testing, and performance analysis
Experience managing and scaling acquisition across multiple channels and geographies
Strong analytical skills with the ability to translate data into clear decisions and recommendations
Experience managing agency partners and holding them accountable to performance outcomes
Familiarity with attribution models, incrementality testing, and performance measurement challenges

Responsibilities

Own acquisition strategy across all paid and performance channels (e.g., Google, Meta, Yelp, Direct Mail, OOH, emerging platforms)
Drive channel mix and investment decisions to hit new member and CAC targets
Continuously identify opportunities to scale, reallocate, or optimize spend based on performance and business needs
Ensure growth efforts are aligned with regional dynamics, clinic capacity, and expansion priorities
Own budget planning, pacing, and forecasting across daily, monthly, and quarterly horizons
Partner with Finance and Marketing leadership to guide investment decisions and tradeoffs
Manage external media buying agencies (Google, Meta), holding them accountable to performance, testing velocity, and reporting standards
Define and monitor core growth KPIs (CAC, CVR, CPL, etc.)
Partner with Analytics to understand attribution, channel incrementality, and performance drivers
Surface actionable insights and recommendations to leadership regularly
Continuously test and optimize across audiences, creative, landing experiences, and channel mix
Own the paid media creative strategy and testing roadmap
Partner with Creative to develop high-performing, channel-specific assets
Translate performance data into clear testing hypotheses and creative direction
Ensure a consistent cadence of experimentation to drive incremental gains