Manager, National Account and Distribution Marketing

Manulife • Boston, MA

3d • Hybrid

About The Position

The Manager, National Account and Distribution Marketing serves as a dedicated marketing partner to the distribution teams, focused on translating strategic priorities into structured, high-impact marketing initiatives that drive wholesaler activity, advisor engagement, and sales behavior. This role bridges Distribution, the 'Our Longer. Healthier. Better.' mission, and the broader Marketing organization, ensuring key business messages reach the field through intentional, coordinated communication strategies. The role focuses on two primary areas: (1) designing and executing structured communication frameworks for key meetings, conferences, and business moments to enhance effectiveness and drive follow-through activity, and (2) supporting strategic National Account and distribution partners with tailored marketing plans and email campaigns, particularly for the LHB Network and other priority national accounts. The Manager combines strong execution skills with analytical thinking, using data, field feedback, and market insights to refine approaches, scale successful strategies, and improve the impact of distribution-focused marketing. Efforts will balance business priorities with those of external distribution partners to create impactful campaigns and assets that meet sales team needs. This role partners with the Director of National Account Marketing on product launches, firm (B2B) relationships, sales enablement, and longevity projects. The teams collaborate to share the John Hancock story, create connected distributor/sales experiences, and demonstrate the business value of their value proposition in the life insurance marketplace.

Requirements

• Minimum of bachelor’s degree in Marketing, Communications or related field of study.
• At least 5+ years of experience in the life insurance industry, or financial services industry, or other highly regulated industry that uses a wholesale distribution model. (B2B2C)
• Strong proficiency with technical platforms for email distribution (eg., Marketo), workflow management (eg., Workzone), compliance (eg. Red Oak), and CRMs (eg. Salesforce).
• Experience with large-audience webinar platforms (eg. CVENT, ON24, etc.) a plus.
• Previous experience working with compliance teams in a highly regulated industry.
• Excellent project management skills with the ability to juggle multiple priorities and meet challenging deadlines.
• Ability to work independently, with multiple projects being managed in parallel with potentially conflicting prioritization.
• Excellent communication writing skills (verbal and written).

Nice To Haves

• Experience with large-audience webinar platforms (eg. CVENT, ON24, etc.)

Responsibilities

• Partner with National Account VPs and distribution team members to plan and execute structured marketing communications aligned to key meetings, events, and business priorities.
• Design and deliver pre- and post-meeting communication that reinforces key messages and drives advisor engagement and follow-through activity through partnering with sales enablement, support, and wholesalers.
• Translate business priorities into clear, actionable messaging tailored to distribution audiences while maintaining consistency across channels.
• Assess, prioritize and make recommendations on incoming marketing requests from Distribution and sales teams, balancing business impact, urgency, and alignment with broader marketing priorities.
• Collaborate with the Director of National Account Marketing and members of the Product Marketing team to align messaging, timing, and campaign priorities and ensure a coordinated go-to-market approach for targeted National Accounts or territories.
• Serve as a marketing partner to key National Accounts, and select strategic regional relationships.
• Provide marketing support, content creation, and campaigning to support the Longer. Healthier. Better. Network.
• Support the development and execution of tailored marketing plans that reflect each partner’s distribution model, priorities, and field dynamics.
• Create and refine presentations, campaigns, and sales enablement materials, ensuring clarity, quality, and alignment with brand, compliance, and messaging standards.
• Identify opportunities to scale effective communication strategies and campaigns across distribution partners.
• Maintain a strong understanding of distribution needs, advisor behavior, and competitive activity to inform recommendations for collateral enhancement, communications, and clear sales team action.
• Maintain relationships with members of the sales team to enable and inform future campaigns and collaborations.
• Manage end-to-end execution of initiatives, including creative development, compliance review, approvals, and project tracking.
• Coordinate with Creative, Editorial, and Digital teams to deliver high-quality outputs on time and within scope.
• Monitor engagement and campaign performance, using data and field feedback to continuously optimize messaging and approach.
• Provide regular updates and recommendations to BI, marketing and distribution stakeholders, identifying opportunities to improve effectiveness and scale impact.

Benefits

• health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans.
• various retirement savings plans (including pension/401(k) savings plans and a global share ownership plan with employer matching contributions)
• financial education and counseling resources.
• up to 11 paid holidays, 3 personal days, 150 hours of vacation, and 40 hours of sick time (or more where required by law) each year
• full range of statutory leaves of absence.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level