Manager, Media Strategy, Outdoor

Stanley Black & Decker • Valley City, OH

4d • Hybrid

About The Position

The Manager, Media Strategy, Outdoor is responsible for leading and managing the strategies and tactics associated with local dealer advertising primarily for Cub Cadet®, DEWALT®, and Hustler dealers in the US. Local advertising is designed to create awareness and drive demand for outdoor power equipment year-round at dealerships and online in markets of varying sizes. This type of advertising planning involves the independent business owner, dealer, for maximum success.

Requirements

• Bachelor’s degree in marketing or communications
• 3-5 years minimum experience in marketing, advertising, paid media planning (including digital and traditional tactics)
• Well-organized, detail-oriented thinker that possesses the ability to manage multiple projects simultaneously
• Customer focused and service minded, with a desire to work in cross-functional teams. Works closely with brand marketing managers, digital marketing managers, sales account managers, product managers, customers and strategic marketing partners
• Self-starter capable of working independently
• Excellent verbal and written communication skills
• Extremely proficient in excel and PowerPoint

Nice To Haves

• General understanding of media purchasing, billing, verification a plus
• Marketing experience in dealer retail business, franchise business experience a plus
• Experience managing co-op media is also a plus

Responsibilities

• Gain first-hand understanding of independent dealership business model and current challenges/opportunities to incorporate in strategic planning and execution
• Project management includes, but is not limited to, the management of Local Dealer Advertising account supporting Independent Retail (dealer) business focused on program strategy, management, and communications
• Lead all Local Dealer Advertising programs(s) primarily for Cub Cadet, Cub PRO, DEWALT (commercial gas mowers and electric tools/outdoor power equipment) and Hustler including integration of local digital advertising, local broadcast/Cable/OTT.
• Identify areas of opportunity to achieve efficiencies in local dealer advertising program planning and execution.
• Collaborate with brand agencies and internal team to ensure media plans (traditional and digital) align with brand strategy and national media plans
• Develop a deep understanding of specific dealer needs in the digital space and work with brand agencies to optimize digital strategies across all channels
• Monitor advertising campaigns and develop meaningful analytics for program
• Effectively communicate results and provide strategic direction during and post campaigns
• Analysis of return on advertising investment (ROAS)
• Assist in managing premade ad creative for dealer use with agency partner(s) for spring, snow, promotional, new product launch advertising
• Execute detailed billing of advertising funds to individual dealer accounts, tracking all advertising monthly billing, and fiscal year budget tracking
• Monitor and verify advertising fund and media billing from agency/agencies, review billing of advertising managed by Cub Cadet, DEWALT and Hustler to each dealer, monitor all media billing changes from agency/agencies, facilitate annual agency/agencies audit; extend to other brands as needed
• Lead agency relationship including managing contractual documents, primary day to day contact for agency inquires on dealer ad inquiries, and monitor and manage metrics (reporting measures)
• Collaborate with sales team(s) on program planning, participate in variety of sales meetings (regional and business planning meetings, sales webinars, annual National Sales Meeting, annual Dealer Convention)
• Share programs and learnings with other global dealer business channels within the organization
• Opportunities to work with brand ad agency partners in Annual Brand Planning process

Benefits

• Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement
• Programs & benefits in support of your well-being
• Discounts on Stanley Black & Decker tools and other partner programs
• Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.
• Access to a wealth of learning resources, including our digital learning portal.
• Respect and embrace differences because that’s how the best work gets done.
• Help us continue to make positive changes locally and globally through volunteerism, giving back and sustainable business practices.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level