Manager Marketing- Rocky Mountains

AEG Worldwide • Denver, CO

4d

About The Position

The Manager Marketing is responsible for marketing assets and plans for scheduled shows. Working with artist management, radio and television partners, and the marketing team, this role develops marketing strategies designed to reach the appropriate demographics and target customers for each show and drive ticket sales. The position develops graphic content, oversees show social media accounts, and maintains and tracks marketing budgets to ensure funds are allocated appropriately. It also evaluates show performance and adjusts marketing activity as market or competitive conditions change. The role may oversee interns and assistants.

Requirements

• Bachelor's degree in Marketing, Business Communications, or Public Relations.
• 4–6 years of related work experience.
• Experience with media buying.
• Strong communication and organizational skills.
• Knowledge of social media and online marketing initiatives and strategies.
• Internet savvy.
• Proficiency in Photoshop and Microsoft Office.
• Creative and detail-oriented, with the ability to manage multiple tasks.

Nice To Haves

• Knowledge of the music industry.
• Passion for music.

Responsibilities

• Develop and execute marketing and promotional plans for shows.
• Collaborate with tour directors, talent buyers, and the marketing director to plan and oversee marketing spend.
• Create and adhere to marketing budgets; book and account for advertising and media, ensuring funds are allocated to the correct partners.
• Prepare advertising settlements for each show.
• Oversee social media accounts for each show and keep them current with engaging material.
• Develop advertising copy and implement schedules targeted to specific demographics and customers.
• Evaluate show performance market by market and adjust plans to meet strategy as market or competitive conditions change.
• Supervise publicity, advance press interviews, and coordinate artist availability for promotions with management, labels, and public relations agencies.
• Develop and pitch promotions to media outlets; contact radio stations, schedule airtime, and arrange giveaways.
• Negotiate rates and contracts with media outlets.
• Develop additional marketing opportunities to increase ticket sales when needed.
• Monitor current marketing and social media trends and brainstorm new asset and promotion concepts.
• Work with the marketing team and artist management to develop new ways to market shows and reach the appropriate audience.
• Create graphics for ecards, banners, posters, social media posts, radio station needs, and email.
• May oversee interns and assistants.

Benefits

• Medical, dental, and vision insurance.
• Paid holidays, vacation, and sick time.
• Company-paid basic life insurance and voluntary life insurance.
• Parental leave.
• 401(k) plan with a current employer match of 3%.
• Flexible spending and health savings account options.
• Wellness offerings.
• Eligible for a bonus under the current bonus plan requirements.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager