Manager Marketing

Merrick Bank•Wilmington, DE

19h•Hybrid

About The Position

The Manager, Marketing role will lead communications planning, creative strategy, and campaign development for key business priorities across the Merrick Bank credit card organization, with the primary area of focus on Customer Offer Programs. The manager will own the campaign roadmap for all customer marketing offers and partner closely with cross-functional teams to lead creative design, test & learn agendas, and end-to-end campaign execution across all Merrick Bank brands. This includes shaping creative direction and content quality, while ensuring all communications reflect Merrick Bank’s brand voice to deliver clear, compelling marketing offers to customers. Key programs the manager will support within marketing include second-card offers, balance transfer campaigns, credit line increase initiatives, spend promotions, and other high-impact efforts. Success of these programs is critical to the business, with direct impact on P&L and overall profitability for the organization. While the role primarily centers on email, the manager may also collaborate with channel owners to launch campaigns in direct mail and digital. The individual will interact with numerous partners, stakeholders, agencies and vendors to bring creative concepts to life and deliver flawlessly, always with the customer and brand top of mind.

Requirements

Bachelor’s degree is required; concentration in Marketing, Communications or Finance is preferred.
A minimum of three (3) years’ experience in Financial Services; Credit Card industry is preferred.
Familiarity with Salesforce Marketing Cloud or other CRM platforms.
Background in creative design or previous experience working with agencies.
Strong organization and project management skillset with a focus on execution.
Ability to see the bigger picture while paying close attention to detail.
Excellent verbal, written and interpersonal communication skills.
Strong customer advocate with the customer experience always top of mind.
High degree of initiative and comfort navigating ambiguity, shifting priorities, and a fast-paced environment.
Collaborative mindset with the ability to build relationships, work across numerous teams and influence partners across multiple teams.

Responsibilities

Owns the Customer Offers campaign roadmap for credit card, partnering closely with the Business, Risk, and Portfolio Engagement teams to understand top priorities and ensure alignment with card objectives.
Leads creative development for Customer Marketing Offers, shaping messaging, positioning, and visual direction to drive engagement and performance. Partner with internal and external agencies to bring concepts to life.
Oversees the creative testing strategy and maintains backlog of test & learn opportunities sourced from the Business and Risk teams, including A/B tests, segmentation strategies, offer variations and creative or content testing.
Maintains a strong understanding of industry trends, competitor landscape, and emerging best practices to inform content and offer positioning.
Drives campaigns from concept to completion, managing day-to-day coordination with agencies and vendors.
Execute campaigns flawlessly, partnering with our Dev, Data, Legal, Compliance and Ops teams to ensure timelines, requirements, and standards are consistently met.
Partners with channel owners (Email, Direct Mail, Digital) to ensure cohesive execution and consistent customer experience across touchpoints.
Collaborates with various teams to interpret results, identify performance drivers, compile voice of customer feedback, and translate insights into actionable recommendations for future campaigns.
Champions brand and customer experience, ensuring all communications reflect Merrick Bank’s voice, values and commitment to customer centricity.
Responsible for complying with all of the Bank’s internal control policies and procedures.
Responsible for understanding and complying with all laws and regulations to which the Bank is subject.
Responsible for communicating problems in operations, noncompliance with the code of conduct, noncompliance with laws and regulations, policy violations, or illegal acts.