Manager, Marketing Communications

Anheuser-Busch • New York, NY

11d

About The Position

Anheuser-Busch is seeking a thoughtful, thorough, and engaged communications professional to lead public relations and communications for multiple brands within its portfolio. The role contributes to brand strategy and campaign planning, and provides strategic counsel on marketing campaign development, earned media activations, and proactive and reactive media strategies. It combines brand communications with corporate communications and requires comfort working within a large, matrixed organization and with national, consumer-facing brands.

The Manager leads PR agency relationships, contributes to campaign planning and execution, reports on campaign results against KPIs, manages brand PR budgets and agency contracts, and develops proactive storytelling to support the company’s corporate reputation. The ideal candidate is interested in popular culture, sports, innovation, social media, and consumer behavior trends, and brings confidence, humility, and the ability to convene people internally and externally.

Requirements

• 5–7 years of communications experience in-house or at a PR agency.
• Undergraduate degree; communications, journalism, literature, or writing preferred.
• Experience developing and executing high-profile, impactful campaigns and programs for national, consumer-facing brands that drove earned media coverage and social media conversation.
• Excellent writing and editing skills.
• Strong media relations experience and a sophisticated understanding of social media.
• Passion for communications and an appreciation for creativity.
• Interest in popular culture, sports, innovation, social media, and trends in consumer behavior.
• Enjoyment of work spanning brand communications and corporate communications.
• Ability to get things done in a large, matrixed organization.
• Ability to move quickly and lead projects autonomously.
• High degree of emotional and professional maturity.

Responsibilities

• Serve as public relations and communications lead for multiple brands within the company’s portfolio.
• Participate actively in brand strategy and campaign planning meetings.
• Provide strategic counsel on marketing campaign development, earned media activations, and proactive and reactive media strategies.
• Lead PR agencies day to day and collaborate with them on campaign planning and execution.
• Merchandise and report campaign results, tracking performance against KPIs.
• Manage brand PR budgets and oversee contracts with agency partners.
• Translate the business into proactive, positive storytelling to support corporate reputation.

Benefits

• Health benefits, including medical, dental, vision, wellness, and tax-advantaged savings and spending accounts.
• Life insurance and disability income protection.
• Parental leave and FMLA policies.
• 401(k) retirement savings options with a company matching contribution.
• Free beer.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager