Manager Lifecycle Marketing

Alaska Airlines • WA-SeaTac, WA

3d • Onsite

About The Position

The Manager of Lifecycle Marketing develops comprehensive strategies to nurture customer relationships across the entire customer journey. This role manages a team of lifecycle marketing experts focused on driving customer engagement and increasing customer lifetime value through excellent customer segmentation, email marketing, mobile marketing, and turning data into actionable insights.

Requirements

• 5 years of experience in marketing, personalization, marketing technology and operations, or related fields on behalf of B2C companies.
• 2 years of leadership experience.
• Bachelor’s degree, or an additional two years of relevant training/experience in lieu of this degree.
• Excellent problem-solving skills and attention to detail.
• Excellent communication and presentation skills, demonstrating significant experience influencing cross-functional teams and presenting to senior leadership.
• Ability to work independently and work in high-pressure environment managing multiple priorities.
• Proficient in marketing analytics systems (SQL, Tableau, Web Analytics, etc.).
• High school diploma or equivalent.
• Minimum age of 18.
• Must be authorized to work in the U.S.

Nice To Haves

• Airline industry or travel/hospitality knowledge (revenue/pricing strategies).

Responsibilities

• Turn business goals and priorities into lifecycle marketing plans across revenue and loyalty; deliver on engagement targets.
• Recommends the design of audience and segmentation, customer nurture, and reactivation campaigns, driving innovation and embracing machine learning and AI to drive step-change improvements in performance.
• Leads the development of effective communication efforts to reach and change the behavior of existing and new customers through targeted email, direct mail, mobile app messaging, targeted digital media, and other touchpoints.
• Leads the development of trip communications, including day-of travel, real-time policy updates, and product messaging.
• Utilizes communications channels to optimize the guest experience while reducing call center call volume, increasing positive social sentiment, and delivering Alaska care meaningfully through each touchpoint.
• Drives cohesive storytelling through the year and continuously optimizes offers in the market based on customer-driven insights, business opportunities, and creative and channel performance monitored through regular reporting.
• Communicate with senior leaders and revenue stakeholders about the impact of lifecycle marketing plans, including reporting on progress toward goals and making recommendations to improve future promotions.
• Ensures commercial stakeholders approve all promotions before campaigns launch—partners with business and technical teams to resolve issues during development and testing.
• Networks and builds relationships with key individuals internally and externally, focusing on operating at all levels of the organization.
• Leads a cross-functional team in marketing, loyalty, revenue management, e-commerce, data science, and analytics to execute this vision.
• Applies deep knowledge of the domestic and global competitive environment and understands how Alaska is positioned to compete and win.
• Develops people through effective performance management and ongoing feedback, focusing on fostering strategic and systems thinking, development of talent, and succession planning across teams and disciplines.
• Shapes the team's culture through action, presence, and reinforcement of behaviors.

Benefits

• Free stand-by travel privileges on Alaska Airlines, Hawaiian Airlines & Horizon Air
• Comprehensive well-being programs including medical, dental and vision benefits
• Generous 401k match program
• Annual bonus plans
• Generous holiday and paid time off

What This Job Offers

• Job Type: Full-time
• Career Level: Manager