Manager, Integrated Marketing

HighLevel•Dallas, TX

22h•$121,000 - $147,000•Remote

About The Position

HighLevel is an AI-powered, all-in-one white-label sales & marketing platform that empowers agencies, entrepreneurs, and businesses to elevate their digital presence and drive growth. We are proud to support a global and growing community of over 2 million businesses, including agencies, consultants, and businesses of all sizes and industries. HighLevel empowers users with all the tools needed to capture, nurture, and close new leads into repeat customers. As of mid-2025, HighLevel processes over 4 billion API hits and handles more than 2.5 billion message events every day. Our platform manages over 470 terabytes of data distributed across five databases, operates with a network of over 250 microservices, and supports over 1 million hostnames. With over 2000+ team members across 15+ countries, we operate in a global, remote-first environment. We are building more than software; we are building a global community rooted in creativity, collaboration, and impact. We take pride in cultivating a culture where innovation thrives, ideas are celebrated, and people come first, no matter where they call home. As of mid-2025, our platform powers over 1.5 billion messages, helps generate over 200 million leads, and facilitates over 20 million conversations for the more than 2 million businesses we serve each month. Behind those numbers are real people growing their companies, connecting with customers, and making their mark—and we get to help make that happen. Learn more about us on our YouTube Channel or Blog Posts

Requirements

Experienced Integrated Marketing Manager and Direct Response Marketing leader with strong strategic instincts, leadership capability, and deep operational expertise within the HighLevel ecosystem.
Understand how direct response campaigns, funnels, lifecycle marketing, automation, creative, AI-powered marketing, and customer journeys work together to drive measurable business growth, trial conversion, customer acquisition, retention, and revenue outcomes.
Strong execution mindset while also being an effective people manager who can build, lead, coach, and develop a high-performing marketing team.
Know how to create accountability, provide strategic direction, prioritize effectively, and help team members grow while maintaining strong operational execution and marketing performance standards.
Earlier in your career, you were highly hands-on building funnels, automations, nurture campaigns, CRM workflows, direct response campaigns, AI-assisted marketing programs, and conversion-focused growth initiatives.
Meaningful experience working inside HighLevel and understand how to leverage the platform, automation tools, direct response marketing strategies, and AI-driven marketing capabilities to support integrated campaigns, customer acquisition, lifecycle engagement, operational efficiency, personalization, conversion optimization, and scalable growth.
Highly data-driven, collaborative, adaptable, and solutions-oriented.
Value accountability, experimentation, testing, optimization, continuous improvement, strong cross-functional communication, and modern AI-enabled marketing practices.
Know how to balance speed, execution quality, innovation, and team leadership while keeping stakeholders aligned around aggressive growth and conversion goals.
Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience).
Overall 8+ years of experience, including 5+ years in integrated marketing, lifecycle marketing, campaign management, marketing operations, or related areas.
2+ years of people management experience with responsibility for leading, coaching, or mentoring marketing team members.
Strong hands-on experience working within the HighLevel ecosystem.
Experience building and managing funnels, automations, CRM workflows, nurture campaigns, AI-assisted marketing programs, and customer journeys in HighLevel.
Strong understanding of AI tools and how AI can be leveraged within modern marketing operations, lifecycle marketing, personalization, analytics, and campaign optimization.
Experience managing integrated marketing campaigns across email, SMS, paid media, webinars, and funnel-based marketing.
Familiarity with marketing analytics, campaign reporting, conversion optimization, and AI-driven performance insights.
Strong organizational, communication, stakeholder management, and project management skills.
Ability to manage multiple projects, priorities, deadlines, and team deliverables in fast-paced environments.

Nice To Haves

Experience working in agency, SaaS, coaching, or high-growth business environments.
Familiarity with direct response or performance marketing concepts.
Experience supporting launches, webinars, promotions, or recurring campaign programs.
Exposure to marketing operations, attribution, or customer lifecycle strategy.
Experience collaborating with creative and technical marketing teams.
Exposure to AI-enabled marketing tools, automation platforms, content generation tools, or AI-assisted customer engagement strategies.

Responsibilities

Lead and oversee integrated marketing campaigns across acquisition, lifecycle, retention, and customer engagement initiatives.
Build, lead, and mentor a high-performing integrated marketing team while remaining hands-on in driving strategic marketing initiatives across lifecycle marketing, funnels, webinars, customer journeys, and growth programs.
Serve as a key strategic marketing leader, leveraging strong direct response marketing experience to help scale HighLevel’s trial growth and customer acquisition efforts.
Align campaign messaging, offers, creative assets, and customer journeys across channels.
Lead or co-lead, in partnership with the Sr. Director for go-to-market initiatives, launches, promotions, and recurring campaign programs.
Partner cross-functionally to ensure campaigns are delivered accurately and on time.
Improve customer journeys from lead generation through conversion and retention.
Ensure campaigns inside HighLevel are organized, scalable, and operationally effective.
Leverage AI tools and AI-driven marketing practices to improve personalization, campaign efficiency, customer targeting, reporting insights, and operational scalability.
Identify opportunities where AI can improve marketing workflows, customer engagement, and campaign performance.
Build, manage, and optimize workflows, automations, funnels, pipelines, forms, and nurture systems in HighLevel.
Support CRM management, segmentation, campaign setup, and customer communication flows.
Partner with technical marketing and operations teams to troubleshoot issues and improve processes.
Help maintain campaign quality, tracking accuracy, and reporting visibility.
Identify opportunities to improve automation, operational efficiency, and customer experience.
Support adoption of operational best practices and scalable systems.
Explore and implement AI-assisted marketing tools and workflows where appropriate to improve execution quality and efficiency.
Lead campaign analysis and continuous improvement efforts across marketing programs and customer journeys.
Track campaign performance across engagement, conversion, retention, and funnel metrics.
Analyze customer behavior and performance data to identify optimization opportunities.
Support A/B testing and experimentation across messaging, offers, workflows, and customer experiences.
Partner with growth and creative teams to improve campaign effectiveness.
Use data, automation, and AI-driven insights to inform marketing decisions.
Contribute ideas that improve customer engagement, campaign performance, and operational execution.
Manage, coach, mentor, and support team members across campaign execution and marketing operations.
Provide clear direction, accountability, prioritization, and performance expectations.
Help team members develop their marketing, operational, and strategic capabilities.
Create a culture of ownership, collaboration, continuous learning, and strong execution.
Support workload management, resource planning, and execution prioritization across initiatives.
Conduct regular check-ins, provide feedback, and support employee growth and development.
Foster a team culture that embraces innovation, experimentation, adaptability, and AI-driven marketing evolution.
Work closely with creative, growth, operations, product, and technical marketing teams to support integrated campaign execution and business goals.
Coordinate with internal stakeholders to ensure marketing initiatives remain aligned and on schedule.
Improve communication and workflow coordination across teams.
Support campaign planning, project management, and execution tracking.
Ensure customer-facing experiences remain consistent across channels and touchpoints.
Contribute to process improvements that help teams execute more efficiently.