Manager, Integrated Marketing

Hygiena LLC • Camarillo, CA

1d • $120,000 - $135,000 • Onsite

About The Position

The Manager, Integrated Marketing is responsible for planning, coordinating, executing, and optimizing omni-channel, integrated marketing campaigns that increase market share, generate qualified demand, and drive revenue growth. This role serves as the central point of coordination across Product Marketing, Scientific Affairs, Regional Marketing, Marketing Operations, PR, and Sales to ensure campaigns are aligned with business priorities, executed consistently across channels, adapted for regional markets, and measured against defined business objectives. Provides leadership, coaching, and development to the Integrated Marketing Specialists, ensuring priorities are aligned and team members are supported in delivering high-quality global marketing programs.

Responsible for ensuring the consistent global application of brand messaging while enabling regional teams to adapt campaigns for local relevance. Success in this role requires strong program management, cross-functional collaboration, organization, data-driven decision-making, content development, and communication skills, along with the ability to manage multiple initiatives in a fast-paced environment. Supports the Director, Brand & Content Marketing by synthesizing campaign requirements, coordinating cross-functional stakeholders, tracking project milestones, identifying risks, preparing executive-ready campaign updates, and providing actionable insights and recommendations to improve marketing performance.

Requirements

• Bachelor’s Degree in Marketing or a related field, or equivalent education and work experience required and a minimum of 7 years of experience in B2B digital marketing.
• Master’s Degree in Marketing or a related field, or equivalent education and work experience required and a minimum of 5 years of experience in B2B marketing,
• Proficiency in Microsoft Office, CMS platforms, paid media, and content distribution.
• Proficiency in CRM systems (Microsoft Dynamics, Salesforce, etc.)
• Skilled in SEO (on-page, off-page, link building) and AI-driven search optimization, analytics tools, and marketing automation
• Strong knowledge of customer journey, personas and overall lead nurture process
• Intermediate knowledge of Google Analytics and UTM codes, remarketing and conversion tracking (tracking/conversion pixels)
• Strong knowledge of Google Ads and LinkedIn Ads (other platforms helpful)
• Intermediate knowledge of content distribution networks (Vimeo, YouTube, etc.)
• Intermediate Knowledge of social media networks
• Intermediate Knowledge of digital display platforms
• Knowledge of Microsoft Office (Outlook, Word, Excel, Visio, PowerPoint) and Adobe Acrobat required.

Nice To Haves

• Prior work experience in related microbiology and/or life science industry is a plus

Responsibilities

• Develop, implement, execute, and optimize global integrated marketing campaigns in alignment with corporate strategy, product roadmaps, and revenue targets, leveraging campaign briefs, CRM data, marketing automation platforms, paid media, organic channels, and customer insights to maximize campaign performance and ROAS.
• Define and manage campaign frameworks, including objectives, target audience segmentation, messaging hierarchy, channel mix, and quantifiable KPIs.
• Partner with product marketing, market development and scientific affairs to translate complex technical and scientific value propositions into clear, compelling customer-facing campaigns.
• Ensure campaign strategies are designed to drive awareness, engagement, lead generation, and sales pipeline contribution and revenue. Leverage customer data to deliver the right message/content throughout the customer journey, from awareness to customer loyalty.
• Facilitate campaign kickoff meetings to align stakeholders on objectives, deliverables, timelines, roles, and success metrics.
• Develop campaign briefs that clearly define objectives, target audiences, messaging, deliverables, timelines, owners, and success metrics.
• Synthesize campaign requirements from Product Marketing, Scientific Affairs, Regional Marketing, Sales, and other stakeholders into actionable campaign plans.
• Identify content and asset needs across the customer journey and coordinate with internal and external partners to ensure campaigns launch with the appropriate supporting materials.
• Lead end-to-end management of marketing campaigns, including planning, creative briefing, content creation, digital execution, and performance measurement.
• Manage campaign timelines, project plans, and cross-functional deliverables to ensure initiatives are completed on schedule and within scope.
• Facilitate communication across marketing, sales, scientific affairs, creative, and regional teams to ensure campaign alignment and execution.
• Anticipate project risks, resolve execution issues, and proactively communicate status updates to stakeholders.
• Conduct regular campaign reviews to monitor milestones, dependencies, budgets, deliverables, and performance, ensuring campaigns remain on track and aligned with business objectives.
• Lead the planning and management of global marketing calendars, driving alignment and integration of campaign activities, product launches, events, and corporate initiatives across regions.
• Partner with regional marketing teams to identify, prioritize, and integrate regional campaign needs into the global marketing frameworks.
• Manage campaign budgets, ensuring effective allocation of resources and ROI measurement.
• Collaborate with public relations team to ensure coordinated execution across all channels and customer touchpoints.
• Lead the planning, coordination, and execution of trade shows and marketing events, coordinating with regional teams as needed, to maximize brand impact and drive qualified leads.
• Develop, review, coordinate, and optimize customer-facing marketing content including campaign messaging, emails, landing pages, website copy, paid advertising, webinar promotions, presentations, and sales enablement materials.
• Leverage data-driven optimization, competitor insights, SEO, AEO, and AI-enabled marketing tools to enhance content visibility, improve campaign performance, attract high-intent traffic, and increase qualified lead generation.
• Maintain integrated campaign schedules and marketing calendars, ensuring priorities, dependencies, resources, and deliverables are coordinated across multiple concurrent global initiatives.
• Define quantifiable KPIs and measurement frameworks for integrated campaigns.
• Track, analyze, and report on campaign performance, lead generation, opportunity pipeline, and ROI. Translate campaign data into actionable insights and recommendations that improve campaign performance and inform future marketing planning.
• Analyze campaign performance to identify trends, opportunities, and areas for improvement. Recommend optimizations to messaging, channels, targeting, and campaign execution based on performance data.
• Monitor competitor marketing activities and industry trends to identify opportunities and best practices.
• Conduct competitor, customer, market, and campaign performance analysis to identify opportunities, refine messaging, improve customer engagement, and support continuous campaign optimization.
• Develop and deliver bi-monthly reporting to senior leadership and marketing department, including marketing dashboards, pipeline impact, and monthly business reviews.
• Ensures compliance with and/or follows all organizational systems, programs, training, policies, and procedures as required and complies with relevant legal mandates. Seeks guidance as necessary.
• Actively supports and participates in the safety program, both for self-protection and the protection of other employees, by reading and abiding by all requirements in the Safety Manual and Injury Illness Prevention Program (IIPP).
• Carries out all responsibilities in an honest, ethical and professional manner.
• Must be able to fulfill essential job functions in a consistent state of alertness and a safe manner.
• Handles various other duties as delegated by the Director, Brand & Content Marketing.

Benefits

• 15 days of PTO & 10 paid company holidays
• Medical with HSA employer contribution, Dental, Vision available 1st of the month after start date
• Company paid Life Insurance, Short and Long-Term Disability and an Employee Assistance Program
• 401(k) with Safe Harbor and Profit-Sharing employer contributions
• Tuition Reimbursement program
• Charitable Contribution matching
• Employee Referral bonus opportunities
• State paid short-term disability for California based employees

What This Job Offers

• Job Type: Full-time
• Career Level: Manager