Integrated Marketing Manager

Newegg • Diamond Bar, CA

13h

About The Position

This role focuses on owning the UI/UX design of integrated marketing experiences, including landing pages, campaign microsites, promotional modules, and email/lifecycle templates. The position requires producing wireframes, prototypes, and production-ready specs that balance brand, usability, and conversion. The manager will partner deeply with Business stakeholders and Product Management, acting as an embedded partner to join planning discussions, interrogate business requirements, surface customer pain points, and translate them into clear design and campaign briefs. Collaboration with Marketing’s cross-functional teams such as social media, lifecycle/CRM, content, performance, and brand is essential. The role also involves maintaining the design system and reusable component library for marketing surfaces, ensuring consistency, faster campaign turnaround, and scalable handoff to web/engineering teams. Design and campaign decisions will be grounded in customer insight and data, using analytics, A/B tests, session behavior, and stakeholder input to prioritize and measure success. The manager will act as a connective layer between the Product roadmap and Marketing execution, flagging impacts of product changes on campaigns and ensuring marketing learnings inform the roadmap. Clear communication of designs, rationale, and trade-offs to non-design audiences is crucial for building trust and shared understanding.

Requirements

• 4+ years of UI/UX design experience, ideally for e-commerce, retail, or consumer digital products, with a portfolio showing conversion-oriented and customer-journey work.
• Demonstrated experience partnering directly with business and product stakeholders turning ambiguous requirements and pain points into clear design and campaign solutions.
• Track record of coordinating across marketing functions (e.g., social, lifecycle, content, performance) to deliver integrated, multi-channel campaigns.
• Proficiency with modern design and prototyping tools (e.g., Figma) and comfort working from data analytics, A/B testing, and customer insight.
• Strong communication and stakeholder-management skills; able to present and defend design rationale to non-designers.
• Experience building or maintaining design systems and managing structured design-to-development handoff.

Nice To Haves

• Familiarity with marketing/CRM and analytics platforms, and a working understanding of SEO, performance marketing, and lifecycle messaging.
• Front-end literacy (HTML/CSS) sufficient to collaborate effectively with web and engineering teams.
• Experience in a matrixed organization where marketing, product, and business teams share ownership of the customer experience.

Responsibilities

• Own the UI/UX design of integrated marketing experiences landing pages, campaign microsites, promotional modules, and email/lifecycle templates producing wireframes, prototypes, and production-ready specs that balance brand, usability, and conversion.
• Partner deeply with Business stakeholders and Product Management as an embedded partner: join planning discussions, interrogate business requirements, surface customer pain points, and translate them into clear design and campaign briefs.
• Collaborating with Marketing’s cross-functional teams — social media, lifecycle/CRM, content, performance, and brand.
• Maintain the design system and reusable component library for marketing surfaces, ensuring consistency, faster campaign turnaround, and scalable handoff to web/engineering teams.
• Ground design and campaign decisions in customer insight and data using analytics, A/B tests, session behavior, and stakeholder input to prioritize what to build and to measure what works.
• Act as the connective layer between Product roadmap and Marketing execution, flagging where upcoming product changes affect campaigns and where marketing learnings should inform the roadmap.
• Communicate designs, rationale, and trade-offs clearly to non-design audiences, building trust and shared understanding across business, product, and marketing partners.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed