Manager, Integrated Marketing - Narrative

LA28 • Los Angeles, CA

2d • $88,000 - $115,000 • Onsite

About The Position

LA28 is the independent, non-profit, privately funded organizing committee for the Los Angeles 2028 Olympic and Paralympic Games. The organization is focused on creating an unparalleled experience for athletes, fans, partners, and the community. This role is within the Digital Engagement and Marketing team, specifically within the integrated marketing function, which develops go-to-market plans for all fan-facing programs. The Manager, Integrated Marketing - Narrative will be responsible for bringing to life the voice of the LA28 Games across all fan-facing touchpoints, with a primary focus on owned digital platforms (social, email, web, app). The ideal candidate will have a strong copywriting background, the ability to execute copy across various channels and asset types, and can seamlessly transition between execution, editing, and strategic work. This role also involves contributing to strategic and conceptual projects such as positioning and narrative strategies, messaging development, campaign ideation, and naming strategies. The position requires someone who thrives in a fast-paced, highly collaborative environment, can quickly synthesize information, and has meticulous attention to detail, ensuring flawless work and acting as a key protector of the LA28 brand. This role reports to the Sr. Manager, Integrated Marketing.

Requirements

• Bachelor’s degree or equivalent experience
• Minimum 5+ years of copywriting experience in-house or at an agency
• Experience with mastering multiple complex brand voices with nuanced stylization systems
• Experience in fast-paced environments, juggling multiple projects and priorities at once
• Familiarity with content, approvals and project management tools (Asana, Smartsheet, etc.)
• Proficient in the Microsoft Office Suite, inclusive of Word, Excel and Outlook
• Comfortable working with AI tools, preferably Google Gemini
• Skilled deck-maker and presenter
• Excellent communicator with a strong ability to bridge the gap between multiple stakeholders and get people on the same page
• Proactive contributor who is highly self-directed and motivated and takes it upon themselves to identify problems and see them through to solution
• Incredible attention to detail and drive to keep things organized and keep things moving
• Curious and informed individual who stays up to date on industry trends
• A true team player who thrives on collaboration

Responsibilities

• Craft copy in the LA28 brand voice for social, web, app and email, inclusive of video scripts
• Interpret and implement messaging strategies across multiple channels and asset types
• Review and copyedit all written content produced by the marketing team
• Brainstorm original social-first content in alignment with key brand initiatives
• Develop messaging briefing documents that guide others to be able to create content in support of key programs
• Organize and track incoming copy requests
• Work with internal stakeholders to secure copy approval and legal clearance

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree