Manager, Integrated Marketing Communications

Danaher Corporation•Chaska, MN

1d•$115,000 - $150,000•Remote

About The Position

The Manager of Integrated Marketing Communications (IMC) is responsible for leading the development and execution of marketing campaigns designed to position Beckman Coulter as a leader in healthcare. This role focuses on creating and amplifying compelling solution stories that address industry and customer challenges, utilizing our products as key proof points. Our IMC managers are experts on how to reach and engage target audiences throughout the customer journey, identify key performance indicators and measure performance. Our IMC managers understand the value of brand marketing, voice of customer (VOC) to ensure global representation and the benefits of using the Danaher Business Systems (DBS) or continuous improvement for cross functional collaboration. This position reports to the Senior Manager of Integrated Marketing Communications and is part of the Global Marketing Team located in Brea, California, though this can be either a remote or on-site role.

Requirements

Bachelor’s degree in marketing, communications, journalism, English, business, science or related field with 9+ years of related experience OR Master’s degree and 7+ years of related experience
Marketing Communications and brand development experience, including leading the development and execution of demand generation campaigns across integrated communication channels
Proven experience leading cross-functional projects in a matrixed global organization or agency experience.
In-depth understanding of the Hospital Lab environment and hospital lab stakeholders.
Strong knowledge and experience in the IVD industry, encompassing marketing, product launch and commercial practices.
Strong understanding of digital marketing, content management systems, marketing automation and Google Analytics is also preferred
Must be able and willing to travel occasionally (3-4X/year) both domestically and internationally
Must have a valid driver’s license with an acceptable driving record

Nice To Haves

Sales, Marketing Communications, or Product Marketing expertise in chemistry or immunoassay products.

Responsibilities

Develop and execute global integrated marketing communications plans for specific solutions, that can be customized to deliver impact at regional levels, aligning with Beckman Coulter Diagnostics' strategic priorities. This includes campaign development for target personas and channel strategies, in collaboration with regional and global product marketing teams.
Own the IMC workstream within the New Product Launch Excellence Process. Partner with Global Product Marketing to commercialize new products, including developing value propositions, differentiated solution stories/messaging, and launch activation. Establish launch excellence best practices for industry-leading solutions.
Utilize segmentation and voice of customer insights to map out the customer journey across various channels. Develop targeted, high-impact programs and measure their performance in partnership with the digital marketing team.
Lead the creation and production of high-value, customer-facing materials designed to leverage clinical evidence and drive thought leadership. Support product marketing in developing sales enablement programs and tools.