Integrated Marketing Manager

Swanson Health•Chicago, IL

2d•Hybrid

About The Position

The Integrated Marketing Manager sits at the intersection of brand strategy, campaign development, and channel execution. This role is responsible for leading the development of integrated marketing campaign plans that connect brand priorities, business goals, customer insights, and channel strategy into cohesive consumer experiences. You'll own the end-to-end planning, development, and coordination of multi-channel campaigns across paid media, email/SMS, social, print, ecommerce, and promotional calendars, ensuring every touchpoint works together strategically and consistently. Working closely with Merchandising, Analytics, Brand, Creative, and Performance teams, you'll help shape how Swanson shows up in the market by developing integrated campaign strategies, aligning cross-functional teams, and translating brand positioning into measurable marketing programs. This is a high-visibility role ideal for a marketer who is equally comfortable building strategic campaign plans, developing creative briefs, managing executional details, and presenting recommendations to leadership. Great marketing isn't just seen — it's felt.

Requirements

5–8 years of marketing experience, with at least 3 years in an integrated marketing, campaign planning, or multi-channel strategy role; DTC or ecommerce experience strongly preferred.
Proven ability to lead and develop complex, cross-channel campaign plans from strategy through execution.
Strong strategic thinking skills with the ability to connect brand objectives, consumer behavior, and channel execution into cohesive campaign programs.
Exceptional written communication skills, including experience writing campaign briefs, messaging frameworks, creative direction, and executive summaries.
Experience collaborating cross-functionally with brand, creative, merchandising, performance, analytics, and external agency partners in a fast-moving environment.
Strong organizational and project management capabilities with the ability to manage multiple campaigns and priorities simultaneously.
Familiarity with marketing platforms and project management tools (Jira, Wrike or similar).
A genuine interest in health, wellness, or consumer packaged goods and an intuitive understanding of what motivates a health-conscious consumer.

Nice To Haves

Experience with subscription or loyalty marketing programs.
Background in a PE-backed or high-growth retail/DTC brand.
Familiarity with Amazon or third-party marketplace marketing as part of an integrated channel mix.
Experience building annual or quarterly campaign planning frameworks and integrated go-to-market strategies.

Responsibilities

Lead the development of integrated marketing campaign plans across paid media, email, SMS, social, print, and sales channels (including DTC, marketplaces, retail, and global), ensuring message consistency and strategic alignment throughout the customer journey.
Own campaign planning from concept through execution, including defining campaign objectives, audience strategy, channel roles, messaging hierarchy, promotional cadence, and success metrics.
Translate brand strategy and business priorities into actionable, channel-specific briefs and integrated campaign frameworks in partnership with internal teams and external partners.
Drive cross-functional alignment across Brand, Creative, Merchandising, Ecommerce, Analytics, and Performance Marketing teams to ensure campaigns launch cohesively and on time.
Own the marketing calendar, coordinating tentpole moments, product launches, seasonal campaigns, and evergreen programs with a clear promotional hierarchy and integrated channel approach.
Partner with in-house experts, creative teams, merchandising, and channel leads to develop campaign narratives grounded in product credibility, consumer insights, and brand differentiation.
Develop and communicate campaign plans, timelines, and strategic recommendations to leadership and key stakeholders.
Monitor campaign performance across channels; synthesize data into actionable insights, optimization opportunities, and post-campaign learnings.
Support the development of brand, campaign, and promotional strategy materials for executive and board-level audiences.
Champion a "proof over promise" content philosophy, building campaigns around Swanson's genuine quality, heritage, and formulation integrity.