Integrated Marketing Manager

Triumph Financial, Inc.•Dallas, TX

1d•Onsite

About The Position

Join Triumph! At Triumph, our vision is a world where freight transactions are accurate and seamless on the most modern and secure freight transaction network. That’s why we’re looking for passionate, innovative, solutions-oriented people to join our team. We thrive on providing exceptional customer service and we look for team members with an entrepreneurial spirit and a passion to build successful partnerships with our clients. Because at the end of the day our goal is to help our partners businesses run better.

Requirements

3-5 years of B2B marketing experience with demonstrated success in executing integrated marketing programs.
Bachelor's degree in marketing/business, advertising, communication or related field required.
Proven project management experience, including coordination with multiple vendors, partners, and agencies.
Strong understanding of how to apply marketing principles in a modern B2B environment.
Experience with marketing automation and CRM platforms (Salesforce, Marketo).
Experience with Google Analytics, Meta Ads Manager.
Advanced proficiency in Microsoft Office, Adobe Creative Suite.
Experience with management platforms. Wrike is preferred but not required.

Nice To Haves

Wrike is preferred but not required.

Responsibilities

Own the development and application of Triumph’s social media footprint for the freight broker segment (content calendar and delivery).
Lead the execution of omnichannel campaigns including digital, social, email, radio and print.
Project management of automation initiatives, creative asset production in support of lead generation and lifecycle marketing.
Deployment of thought leadership and industry focused content for traditional and digital channels, (ex. white papers/eBooks, blogs)
Support the execution of company owned and industry led events. (ex. tradeshows, owned customer-facing events)
Track, analyze, and report on campaign performance to inform optimization and future planning.
Participate in the development and execution of annual marketing and communication plans.
Ensure close alignment with Sales, Product, Client Experience, and Partnership teams.
Communicate marketing strategies internally to ensure alignment prior to launch.