Integrated Marketing Manager

Blue Diamond Attachments•Knoxville, TN

3d•Onsite

About The Position

Blue Diamond Attachments is seeking a high-energy, results-driven Integrated Marketing Manager to lead strategic marketing initiatives that drive dealer engagement, product launches, demand generation, and business growth. We are looking for a marketing leader who thrives on driving execution, influencing cross-functional teams, and turning strategic priorities into measurable results. The ideal candidate is equally comfortable leading campaign discussions, coordinating with agency partners, collaborating with sales and product teams, and executing initiatives hands-on. Reporting to the Senior Director of Marketing & Product, this role oversees marketing events and serves as the primary relationship manager for our external advertising agency partner. You will also work closely with the Digital Marketing Manager to align campaign strategy, digital execution, lead generation, and performance optimization across dealer and end-user audiences.

Requirements

7+ years of experience in integrated marketing, campaign management, or go-to-market execution
Experience leading projects, campaigns, or direct reports
Strong communication and project leadership skills
Ability to balance strategy with execution
Comfortable operating in a fast-paced, collaborative environment
Experience working with agencies and cross-functional teams
Strong organizational skills and attention to detail
Ability to influence and drive initiatives forward

Nice To Haves

Manufacturing, construction, industrial, heavy equipment, or dealer/distribution experience
HubSpot and Salesforce experience
Experience supporting dealer networks or B2B channels

Responsibilities

Lead the planning, coordination, and execution of integrated marketing campaigns supporting product launches, seasonal sales initiatives, dealer engagement programs, demand generation, customer retention and brand awareness.
Move initiatives from concept to execution while ensuring timelines, messaging, and deliverables stay on track.
Partner closely with Sales, Product Management, Customer Support, Digital Marketing, and Agency partners.
Help align messaging, launch readiness, campaign priorities, and customer engagement efforts across the organization.
Drive launch execution for new products and attachment solutions through campaign planning, dealer communication, sales enablement tools, launch assessments, customer-facing messaging.
Lead development and deployment of campaign messaging, dealer toolkits, product launch materials, brochures, email campaigns, case studies, and event support materials.
Help translate technical product capabilities into compelling customer-facing value propositions.