Manager, Integrated Marketing

dentsu•New York, NY

1d•Hybrid

About The Position

As the Manager of Integrated Marketing, you will oversee the development and execution of integrated marketing plans for select dentsu brands, aligning with global objectives while addressing local nuances. These campaigns will encompass content creation, thought leadership, digital marketing, social media strategy, and event execution, with the goal of driving cohesive brand representation across all external channels. You will collaborate closely with the Senior Manager, Integrated Marketing, to ensure consistency across brands and channels.

Requirements

Bachelor's in Marketing, Advertising, Communications, or a related field
5+ years of experience developing and executing brand narratives across multiple platforms (web, email, social, print, etc.)
Proven success in channel strategy, including selecting, optimizing, and integrating channels based on audience behavior
History of managing multi-channel campaigns (e.g., content, social media, paid media) with measurable brand impact
Strong content creation and editorial mindset: knows how to translate ideas into copy, campaigns, and creative briefs
Ability to adapt messaging across varied customer segments and touchpoints
Ability to lead omnichannel marketing campaigns with seamless brand experience across all channels

Nice To Haves

Platform experience is a plus in Google Analytics, Salesforce / Pardot, Stripo, Kentico, Swoogo or related.

Responsibilities

Lead the development and execution of marketing plans that integrate various tactics, such as industry events, digital marketing, social media strategy, product marketing, and partnership activities, ensuring alignment with brand stakeholders.
Serve as the primary point of contact for all marketing materials, maintaining consistent branding and messaging across all platforms.
Collaborate with cross-functional teams, contributing strategically to annual planning sessions and tactically to day-to-day efforts.
Work closely with growth teams to identify award-worthy case studies, crafting strong narratives and delivering concise, impactful storytelling.
Drive positive brand sentiment, increase brand awareness, deliver exceptional experiences for key clients, and support lead generation efforts.
Produce compelling marketing content for digital, social, print, and video assets that align with the brand’s voice and marketing strategy.
Stay ahead of industry trends, competitor activities, and marketing best practices, using insights to drive continuous improvement and innovation in marketing efforts.