Manager, Integrated Marketing

ontariotechu•Oshawa, ON

1d•Hybrid

About The Position

The Manager, Integrated Marketing leads the development and execution of marketing campaigns and content that drive external visibility, reputation and engagement for Ontario Tech University. This role translates institutional strengths and stories across our students, experts, programs, research and innovation, into compelling, audience-first campaigns and content delivered across our marketing ecosystem, including web, social and paid media. As the leader of the marketing function, the manager works in close partnership with the department’s communications unit and with other university stakeholders to connect strategy with execution, ensuring cohesive storytelling, strong brand presence and measurable results. The manager brings a balance of strategic thinking and hands-on leadership, guiding a team to plan, execute and optimize campaigns and content. They are a strong marketing leader who understands how to leverage various channels to tell stories that drive impact and conversion.

Requirements

Strategic thinker with a strong focus on driving measurable results and performance outcomes
Strong creative direction across written and visual storytelling, with a keen sense of what resonates with audiences
Ability to translate data and insights into clear, actionable strategies and optimizations
Highly organized and adaptable, with the ability to manage competing priorities in a fast-paced environment
Strong stakeholder management and influencing skills, with the ability to align and guide diverse partners.
Proven leadership and ability to foster collaboration across cross-functional teams.
Creative, solutions-oriented and audience-focused, with a drive to continuously improve and innovate
Completion of a three-year university degree in marketing, communications, business or a related field
An equivalent combination of education and related experience may be considered
7-10 years of progressive experience in marketing, with a focus on integrated campaign strategy and execution across digital and traditional channels
Demonstrated success leading integrated marketing campaigns and content strategies that drive measurable outcomes (e.g., awareness, engagement, conversion)
Experience developing and executing audience-first content and digital strategies that support user engagement and conversion
Experience using data and analytics (e.g., GA4 or similar platforms) to inform decisions, optimize performance and improve targeting
Experience leading and developing high-performing teams in a fast-paced, collaborative environment
Experience managing external vendors and agency partners to deliver high-quality, on-strategy work
Experience working in complex, multi-stakeholder environments, with the ability to influence and align diverse groups.
Strong knowledge of integrated marketing, including campaign strategy, content development and cross-channel planning
Understanding of how digital channels (e.g., web, social, paid media) work together to support audience engagement and conversion
Knowledge of performance marketing principles, including measurement, optimization and audience targeting
Understanding of user experience fundamentals and digital content best practices, including SEO/AEO accessibility and usability
Awareness of emerging trends in marketing, content and AI-enabled tools, with the ability to assess and apply them appropriately

Responsibilities

Leads development and execution of the annual marketing plan, content plan and ongoing integrated marketing campaigns that advance institutional priorities
Develops insight-driven campaign briefs, translating marketing strategy into tactics across web, social, and paid media channels
Works with agency partners and internal resources to generate earned media coverage of news and announcements
Translates trends, insights and institutional strengths into relevant and engaging content
Provides creative direction for marketing materials, including written, visual, and motion‑based assets
Consults with internal stakeholders to shape campaign direction, priorities, and messaging
Leads the digital experience that supports marketing campaigns and content, ensuring cohesive storytelling across channels
Ensures paid digital initiatives work cohesively with owned digital channels to deliver measurable and integrated campaign experiences
Guides the development and optimization of campaign microsites and landing pages, ensuring content is search-friendly and supports audience engagement and conversion
Leads web and design experts in high-quality, user-friendly and best practice-aligned digital experiences
Advances human-centered AI adoption, including leadership around AI-optimized content strategies (AIO/AEO)
Manages relationships with internal and external partners, vendors and agencies to support web and digital campaign execution and performance
Leads a data‑informed approach to marketing, applying best practices in content design, accessibility, usability and searchability
Measures, evaluates and reports on campaign performance, identifying opportunities for optimization and growth
Uses insights and performance data to continuously improve campaign and content performance and effectiveness
Translates data and insights into clear, actionable recommendations around targeting, audience and campaign effectiveness
Oversees testing and optimization strategies across channels, including A/B testing and content and user experience experimentation
Leads and develops a high-performing marketing team to deliver impactful campaigns and content
Provides coaching, mentorship and development to build team capability, accountability and performance
Builds and maintains strong relationships with external partners, vendors and agencies to expand marketing capacity and specialized expertise
Works in close partnership with the communications unit to ensure alignment, integration and consistency across outputs
Provides strategic marketing guidance to internal stakeholders, including partnerships, advancement and faculties, influencing priorities and approaches for marketing and initiatives
Advances innovation and unlocks new marketing opportunities, such as emerging channels, platforms, media vendors and partnerships
Contributes to the ongoing evolution of marketing practices, processes and team capabilities across the unit and the broader department