Integrated Marketing Manager

Scotts Miracle-Gro•Columbus, OH

9d•$111,500 - $131,200•Hybrid

About The Position

The Integrated Marketing & Operations Manager will serve as the operational heartbeat of the creative department for the Scotts, O.M. Scotts & Sons, and Ortho brands. This role is for a high-functioning, organized individual who anticipates roadblocks and ensures internal teams and external agencies have what they need to execute flawlessly. The position will help define and structure the delivery of impactful campaigns and marketing programs on time, on budget, and with excellence. Reporting to the Director of Creative, this role is responsible for ensuring every project, from national video spots to social content calendars to complex packaging updates, is managed throughout its lifecycle with precision, on time, and on brand. The individual will be equal parts Project Leader and Account Director, acting as the face of the creative team in cross-functional meetings, managing stakeholder expectations, and protecting the creative vision.

Requirements

5-8+ Years of Experience in a Project Management or Account Director capacity, preferably in an agency or fast-paced in-house environment.
Experience in a high-volume CPG environment (either brand-side or at a specialized agency) preferred.
Deep, hands-on experience with Workfront (or similar enterprise PM tools) and Workday, understanding how to leverage these tools to track data and project health.
Proficiency in production workflows, including video trafficking, file formats for media partners, and the specific rigors of retail/packaging production.
Strong "Account Sense" with the ability to navigate stakeholder politics, sell in a timeline, and keep everyone calm when deadlines shift.
Exceptional attention to detail, ensuring all work meets exact standards.
Understanding of how media buys influence creative delivery and the ability to speak the language of media planners and buying agencies.
Passion for branding, storytelling, and producing engaging content.
Ability to be self-sufficient and juggle many different types of projects on different timelines, with independent time-management skills.
Experience presenting work in meetings and selling creative visions to various stakeholders, cross-functionally.

Nice To Haves

PMP Certification preferred.

Responsibilities

Own the end-to-end lifecycle of creative projects across Scotts, Miracle-Gro, and Ortho, utilizing Workfront and Workday to manage resources, budgets, and milestones.
Vet incoming briefs for completeness, push back on "fire drills," and prioritize work based on brand impact and bandwidth.
Serve as the primary liaison between Creative, Media, Legal, and Brand teams, ensuring seamless communication and managed expectations.
Lead the technical delivery of assets, including managing video trafficking with external partners, understanding media specs, and ensuring final files meet all technical requirements for digital, broadcast, and print.
Manage the complex review process for all communications, ensuring legal approvals are secured and integrated into the workflow without stalling timelines.
Educate internal stakeholders and diplomatically enforce new intake processes and "kill" rogue projects that haven't gone through proper channels.
Partner with the Analytics team to monitor real-time campaign performance and use predictive analytics to support work pivots mid-campaign for maximum ROI.
Constantly refine internal processes, identify bottlenecks in project management software, and implement solutions to keep the team moving at high velocity.
Work closely with the Group Creative Director to ensure internal teams and external agencies are allocated effectively and briefed accurately, and ensure resources are allocated according to project needs.