Manager, Integrated Marketing - Snapdragon

Qualcomm • San Diego, CA

3d • $129,700 - $194,500 • Onsite

About The Position

Qualcomm is building an Integrated Marketing function to orchestrate brand and demand efforts across its most visible product portfolios. The Manager, Integrated Marketing – Snapdragon is an individual contributor role with defined growth potential. This person will own integrated marketing strategy and execution for a portion of Qualcomm’s Snapdragon business units, working closely with the Director of Integrated Marketing on large-scale decisions, cross-team priorities, and operating model alignment. This is a practitioner role. You will be embedded in the day-to-day of BU pillars partnering directly with Product Marketing, managing campaign programs, and ensuring launches are executed with discipline and impact across a tiered activation model (Full, Advisory, and Self-Serve). This position is not eligible for Qualcomm immigration sponsorship. Position requires to be onsite in San Diego, 5 days a week.

Requirements

• Bachelor's degree and 3+ years of Product Marketing, Marketing, Business, Engineering, Communications, or related work experience.
• Associate's degree or equivalent degree and 5+ years of Product Marketing, Marketing, Business, Engineering, Communications, or related work experience.
• High school Diploma or equivalent and 7+ years of Product Marketing, Marketing, Business, Engineering, Communications, or related work experience.
• Completed advanced degrees in a relevant field may be substituted for up to two years (Master’s = one year, Doctorate = two years) of work experience.

Nice To Haves

• 8+ years of integrated or brand marketing experience
• Demonstrated experience owning full-funnel marketing programs across paid, earned, and owned channels
• Strong fluency in campaign architecture from brand strategy through channel activation and measurement
• Proven ability to manage competing priorities in a matrixed environment
• Comfortable operating autonomously while maintaining alignment with a senior leader on key decisions
• Experience in marketing semiconductor, platform, or technology brands (B2B2C or B2B)
• Demonstrates strong AI fluency, with the ability to apply generative AI and automation tools to improve marketing effectiveness, speed, and scale
• Familiarity with tiered launch or campaign frameworks and IM operating models
• Interest in and readiness for a future people management role

Responsibilities

• Own the integrated marketing strategy and execution plan areas within the Snapdragon portfolio
• Partner with BU PMMs to triage launch requests, assign activation tiers, and develop integrated briefs
• Lead full-funnel campaign architecture for Tier 1 and Tier 2 launches, from platform strategy through channel activation
• Manage always-on programs, seasonal campaign calendars, and spot/reactive activation across both pillars
• Represent each BU at relevant industry events and support Qualcomm-owned event strategy for the portfolios
• Work closely with the Director of Integrated Marketing on large decisions, resource prioritization, and escalations
• Maintain a strong working relationship with PMMs across both pillars, applying the IM/PMM operating model consistently
• Collaborate with channel, creative, and brand teams to bring campaigns to market efficiently
• Represent Snapdragon at flagship industry events and own Qualcomm-led event strategy for the portfolio
• Define success metrics for all IM-led programs, from awareness through pipeline contribution
• Provide regular performance updates to the Director and PMM stakeholders
• Apply performance data to improve future campaign planning and capacity decisions

Benefits

• Competitive annual discretionary bonus program
• Opportunity for annual RSU grants
• Highly competitive benefits package designed to support your success at work, at home, and at play

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level