Manager, Integrated Marketing Communications Foodservice & QSR

McCain Foods • Oakbrook Terrace, IL

2d • Hybrid

About The Position

The Manager, Integrated Marketing Communications (IMC), Foodservice/QSR develops and executes integrated marketing communications strategies to support business growth, strengthen brand equity, and drive customer engagement across Foodservice and Quick Service Restaurant channels. The position translates business objectives into impactful communication programs and works closely with Brand Marketing, Product Marketing, Sales, Insights, Customer Marketing, and external agency partners. It combines strategic planning, customer understanding, and hands-on execution to align marketing initiatives with business priorities and market opportunities.

The role is part of the North America Marketing organization and collaborates with the NA Marketing and Global Snacking Marketing teams to deliver integrated programs supporting commercial growth and customer engagement across key channels. The position is based in Oakbrook Terrace, Illinois. McCain describes most office-based roles as hybrid, with the option to work remotely two days per week, while noting that exceptions may depend on role and location.

The target compensation range is $97,500 to $130,000 USD annually, with bonus eligibility. Hiring compensation depends on experience, skills, education and training, and organizational needs. The posting is for an existing vacancy. Benefits include health coverage, retirement savings benefits, leave support, vacation and holidays, company-supported volunteering time, and mental health resources; coverage may vary by work level, location, and role.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 5–7 years of experience in Integrated Marketing Communications, Brand Marketing, Customer Marketing, Marketing, or a related discipline.
• Demonstrated experience developing and executing integrated marketing communication programs.
• Strong understanding of brand building, communications planning, and customer engagement strategies.
• Experience collaborating with cross-functional teams and managing external agency partners.
• Excellent project management, organizational, and prioritization skills.
• Strong written, verbal, and presentation communication capabilities.
• Ability to connect business objectives and brand strategy with effective execution.
• Strong analytical skills and ability to use insights and performance data to support decision-making.
• Ability to manage multiple priorities and thrive in a fast-paced environment.

Nice To Haves

• Experience within Foodservice, QSR, Consumer Packaged Goods (CPG), or related industries.
• Experience managing marketing budgets, agency relationships, and performance measurement initiatives.

Responsibilities

• Lead the planning, development, and execution of integrated marketing communications programs that support brand and business growth objectives.
• Develop communication strategies and activation plans to strengthen brand awareness, relevance, and preference within Foodservice and QSR channels.
• Partner with Brand Marketing, Product Marketing, Sales, Insights, Customer Marketing, and external agencies to deliver integrated campaigns and communication initiatives.
• Support new product launches and platform initiatives by creating customer-focused communication plans and activation toolkits.
• Translate business priorities into effective messaging strategies and integrated marketing programs.
• Manage project timelines, agency relationships, and key deliverables to ensure successful execution.
• Use consumer, customer, and marketplace insights to inform communication strategies and optimize program performance.
• Measure campaign effectiveness and apply learnings to improve future marketing initiatives.
• Manage program budgets and resources, delivering initiatives on time, within budget, and to a high standard of quality.
• Stay informed about emerging marketing trends, communication channels, and customer behaviors, and recommend innovative approaches and process improvements.

Benefits

• Health coverage, including medical, dental, vision, and prescription drug coverage.
• Retirement savings benefits.
• Leave support, including medical, family, and bereavement leave.
• Vacation and holidays.
• Company-supported volunteering time.
• Mental health resources.
• Bonus eligibility.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager