ABM, Integrated Marketing Communications, Foodservice/QSR

McCain Foods•Oakbrook Terrace, IL
•Hybrid

About The Position

The Assistant Brand Manager, Integrated Marketing Communications (IMC), Foodservice/QSR supports development and execution of integrated marketing communication programs that drive business growth, strengthen brand equity, and enhance customer engagement across the Foodservice and Quick Service Restaurant channels. The role partners across Marketing, Sales, Insights, Innovation, Culinary, Customer Marketing, Supply Chain, Finance, and agency teams to develop communication strategies, support innovation launches, and execute customer-focused initiatives aligned with business objectives. This position is part of the North America Marketing organization and works closely with the Global Snacking Marketing team. It serves as a key connector across internal functions and agency partners to align business objectives and execute integrated marketing strategies and customer-focused programs. The role is based in Oakbrook Terrace, Illinois. Most office-based roles follow a hybrid model, with the option to work remotely two days a week; exceptions may depend on the role and location. The position is a regular, full-time role. The target compensation range is $81,600 to $108,900 USD annually, with bonus eligibility. Hiring compensation depends on experience, skill set, education and training, and organizational needs. This posting is for an existing vacancy.

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or a related field.
  • Experience supporting integrated marketing, brand marketing, customer marketing, communications, or related commercial functions.
  • Strong project management skills and ability to manage multiple priorities and deadlines simultaneously.
  • Experience collaborating with cross-functional teams and external agency partners.
  • Strong written and verbal communication skills, including the ability to present information clearly and effectively.
  • Analytical mindset and ability to use business, customer, and marketplace insights to support decision-making.
  • Proficiency with Microsoft Office applications and marketing-related digital tools.
  • Strong organizational skills, attention to detail, and executional excellence.
  • Curiosity, adaptability, collaboration, and a continuous improvement mindset.

Nice To Haves

  • Experience supporting product launches, marketing activations, and customer-facing initiatives.

Responsibilities

  • Support planning, development, and execution of integrated marketing communications programs that drive growth across Foodservice and QSR channels.
  • Partner with internal stakeholders and agency teams to develop and execute marketing campaigns, activations, and communication strategies.
  • Coordinate creative asset development, customer-facing materials, sales tools, launch toolkits, and communication resources.
  • Support communications for new product launches, product renovations, specification updates, and portfolio initiatives.
  • Assist with developing and implementing annual marketing plans aligned with business priorities and customer opportunities.
  • Manage project timelines, approvals, workflows, and key deliverables for marketing programs.
  • Collaborate with Sales, Customer Marketing, Insights, Culinary, Innovation, Supply Chain, Finance, and agency partners to align objectives and communication strategies.
  • Support digital marketing initiatives, including website content management and search optimization activities.
  • Track budgets, purchase orders, invoices, and resource allocation for assigned marketing programs.
  • Analyze consumer, customer, competitive, and marketplace insights to support recommendations, optimize campaign effectiveness, and improve future marketing performance.

Benefits

  • Health coverage, including medical, dental, vision, and prescription drug coverage.
  • Retirement savings benefits.
  • Leave support, including medical, family, and bereavement leave.
  • Vacation and holidays.
  • Company-supported volunteering time.
  • Mental health resources.
  • Bonus eligibility.
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