Manager, Integrated & Brand Operations
About The Position
The Integrated & Brand Marketing Manager drives the execution of DIME’s 360 marketing campaigns, ensuring a cohesive, elevated, and consistent brand experience across all touchpoints. Partnering closely with the Director of Integrated Marketing, this role translates strategy into integrated campaigns spanning DTC, retail, and e-commerce channels. A key brand steward, this role ensures consistency in visual and verbal expression across channels from campaign storytelling to in-store and digital shelf execution. This role helps shape and maintain messaging alignment across consumer and trade touchpoints, ensuring brand narratives translate clearly and effectively in every environment. Working cross-functionally with Marketing, Creative, and Sales, this role connects brand storytelling with execution to deliver campaigns that support both brand equity and performance.
Requirements
- 4–6+ years in integrated marketing, trade marketing, or brand marketing (beauty preferred)
- Experience working with key retail accounts, ideally Ulta and/or Amazon
- Strong project management skills with the ability to drive execution across multiple stakeholders and channels
- Understanding of retail, e-commerce, and digital shelf best practices
- Ability to balance brand storytelling with commercial objectives
- Strong communication and cross-functional collaboration skills
- Detail-oriented with a focus on delivering high-quality, on-brand execution
- Comfortable operating in a fast-paced, highly collaborative environment
Responsibilities
- Support in translating strategic campaign direction into clear executional plans, timelines, and deliverables across all channels
- Own and drive the 360 campaign calendar, ensuring alignment across brand storytelling, channel execution, and key retail moments
- Lead cross-functional coordination to ensure all teams are aligned and delivering against campaign timelines
- Bring cultural inspiration, competitor insights, and consumer + shopper behavior into campaign and messaging development
- Support development of campaign assets, including associated briefs and channel storytelling frameworks
- Proactively identify risks, manage dependencies, and keep campaigns moving forward
- Partner with Product Marketing to ensure accurate, compelling, and channel-appropriate product messaging
- Own and oversee copy alignment across all channels, ensuring a consistent and cohesive brand voice from campaign through conversion
- Develop and refine campaign messaging frameworks alongside Product Marketing, including headlines and storytelling pillars that translate across all channels
- Write and/or edit copy alongside Product Marketing across a range of touchpoints, including campaign assets, email, social, in-store signage, and digital shelf content
- Adapt and optimize messaging for channel-specific needs
- Partner with Creative to ensure visual and verbal storytelling are fully aligned across all executions
- Ensure all copy meets brand, legal, and retailer guidelines
- Review and QA copy across internal teams and external partners to maintain tone, accuracy, and consistency
- Support development of trade-facing copy, including sell-in decks, product education materials, and retail partner communications
- Own execution of trade marketing initiatives for Ulta and Amazon, including launches, promotions, and seasonal campaigns
- Partner with Sales and key account teams to align on go-to-market plans, priorities, and messaging needs
- Drive development and delivery of retail toolkits, ensuring both visual assets and copy are cohesive and on-brand
- Oversee execution of in-store presence, ensuring consistency in messaging, signage, and storytelling
- Ensure all retail and e-commerce touchpoints reflect a consistent, premium, and on-brand experience
- Track key milestones and deliverables tied to retail launches and promotional moments
- Help support overall PR and agency partner needs day-to-day
- Support and help drive execution of brand and retail activations, including in-store events and launch moments
- Partner with PR and influencer teams to ensure campaign messaging is consistently translated across earned, social, and retail channels
- Contribute to post-launch and post-event recaps, including insights on messaging effectiveness and retail performance
- Bring forward ideas to ensure campaigns and retail moments feel premium, culturally relevant, and conversion-driven
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Career Level
Mid Level
Education Level
No Education Listed
