Sr Integrated Marketing Manager - Operations

T-Mobile•Bellevue, WA

1d•Hybrid

About The Position

The Senior Integrated Marketing Manager, Operations is essential for developing and executing integrated marketing strategies that support commercial and brand objectives across multiple channels. This role supports the content development process by managing brand, sales enablement, campaign, and partner content assets to ensure accessibility and accuracy. It involves sourcing, organizing, and storing assets within a centralized digital asset management system for use across marketing channels. The role requires collaboration with commercial, operations, media, and analytics teams to enhance business materials. Success is measured by the ability to deliver marketing content on time, within budget, and that meet performance and brand goals. The work impacts the organization by enabling streamlined creative operations and supporting diverse marketing and communication initiatives.

Requirements

Bachelor's Degree and 7 years of related work experience OR a combination of education and experience deemed equivalent (Required)
At least 18 years of age
Legally authorized to work in the United States

Nice To Haves

7-10 years Marketing experience in authoring and executing national integrated marketing plans with recognized B2C brands (Preferred)
4-7 years Experience organizing and managing large sets of assets across an ecosystem of tools linked to a DAM, and fulfilling asset requests in a fast-paced, deadline-driven creative environment. (Preferred)
4-7 years Familiarity with Business Affairs principles – most importantly, licensing, clearances and usage rights. Understand their impact on the production and/or creative development process. (Preferred)
4-7 years Developed and implemented asset/media management or creative operations processes and policies; and worked to ensure compliance. (Preferred)
Integrated & Digital Marketing - Strong understanding of digital and integrated marketing channels, including sales enablement, web, paid media, social, and content performance measurement (Preferred)
Problem Solving - Strong problem-solving skills with the ability to turn findings into executable plans. (Preferred)
Working in Ambiguity - Work within ambiguity and be able to determine next steps without specific directions (Preferred)
Decision Making - Exhibit strong decision-making process and skills and be able to support opinions and decisions in clear and articulate manner. (Preferred)
Leadership - Demonstrated ability to lead cross-functional initiatives and influence without direct authority to drive high-impact outcomes (Preferred)

Responsibilities

Manage content assets and production media within a centralized digital asset management system to ensure completeness and accessibility
Leverage and introduce tools and technologies to improve creative operations efficiency and align with industry trends
Collaborate with leadership across commercial and brand functions to prioritize content requests and coordinate resources for timely execution
Coordinate communications and provide end-user support to facilitate asset usage and process adherence
Work with analytics and marketing operations to track and measure strategic objectives and evaluate marketing performance
Also responsible for other duties/projects as assigned by business management as needed