Brand Operations Manager

Virginia Economic Devel Partnership•Richmond, VA

11d•Onsite

About The Position

The Virginia Tourism Corporation (VTC) is seeking a Brand Operations Manager to drive the operational effectiveness of the Brand team. This position ensures that marketing initiatives, campaigns, and partnerships are executed seamlessly by owning workflows, coordinating cross-functional efforts, and serving as a central point of connection between internal teams, agency partners, and industry stakeholders.

Requirements

Proven ability to manage complex projects with multiple stakeholders and competing priorities
Exceptional communication skills with ability to engage professionally with internal teams, external partners, and agency stakeholders
Demonstrated experience managing cross-functional projects and serving as primary point of contact for internal and external stakeholders
Strong operational mindset with experience improving workflows, processes, and systems
High level of organization and attention to detail with ability to anticipate needs and proactively solve problems
Proficiency in Microsoft PowerPoint and experience developing professional presentations
Experience working with project management and asset management tools (e.g., Wrike, Asana, Widen, or similar)
Ability to effectively communicate with both creative and analytical stakeholders is highly valued

Nice To Haves

Experience working with creative teams or an understanding of creative processes is a plus

Responsibilities

Own the intake, prioritization, and execution flow of all Brand team projects, ensuring clear timelines, accountability, and visibility across initiatives
Serve as primary administrator and strategist for project management and asset systems (e.g., Wrike, Widen, Facilis)
Serve as primary point of contact for industry partners and Partnership Marketing Destination Development Managers on behalf of Brand team
Manage and execute partner-facing communications, including webinars, updates, and maintenance of Brand-related content on VTC website
Own the organization and documentation of all agency deliverables, including creative assets, media files, and reporting
Track feedback, approvals, and revisions across teams to ensure nothing is missed and processes remain efficient
Serve as key connector between the Brand team and other internal departments
Lead meeting coordination, including scheduling, agenda development, note-taking, and follow-up actions
Manage the tracking and processing of invoices
Maintain accurate budget tracking documentation
Lead the development, organization, and maintenance of Brand team presentation materials
Support leadership and team presentations by creating polished, executive-ready materials